24 November 2014

HTC launches smartphone, imaging ecosystem components in Singapore

HTC has launched the RE, a new type of camera, the HTC Desire EYE smartphone, the HTC Eye Experience imaging software, and Zoe, a collaborative video editing community, in Singapore. 

"Back in 1997, we allowed people to leave their laptops at home in favour of powerful, pocket-sized smartphone computing. Today we are taking a similar leap forward - combining incredible hardware with unrivalled software," said Jack Yang, President of South Asia, HTC Corporation. “HTC is reinventing the way we think about imaging. We are taking you out from behind the viewfinder and putting you back where you belong, at the heart of the action and some amazing new innovation in software to enhance the use of technology.” 

HTC also shared pictures taken by the RE, which show its wide angle and adaptive exposure capabilities:

The HTC Desire EYE will available in Coral Red and Submarine Blue, from 27 November 2014, launching at the SITEX Show through StarHub and M1 at a recommended retail price of S$728 including GST. The RE will be available from 19 December 2014 for S$348. Updates will be announced on the HTC Singapore Facebook page

Read the blog posts about the launch here and here.