10 February 2015

New Balance adds to men's and ladies' collections in Singapore this February

Source: New Balance. The M1500.

For Summer 2015 New Balance is introducing the Flying The Flag collection, its latest Made in UK themed pack, to Singapore.

The Made in UK Flying The Flag collection is available in the men’s classic 1500, 577 and CT300 in February 2015 with a suggested retail price range of S$229 to S$289. As its name suggests, the Made in UK Flying The Flag collection’s colour story and material execution are inspired by the Union Jack. Each shoe in the pack will come with a New Balance branded drawstring bag featuring the Union Jack and “Flying the Flag” text.

The shoes are done in pigskin with a perforated pigskin vamp and collar. Additional distinguishing details include a “Flying The Flag” liner and the standard woven label to highlight 'Made in UK'.

Source: New Balance. The Fresh Foam
For the ladies, New Balance will add to the Fresh Foam collection with the Fresh Foam Zante, an everyday running shoe for runners seeking a smooth underfoot feel and a fast feeling transition through their stride. Applying the same software aided design process as the Fresh Foam Road and Trail, the New Balance design team took Fresh Foam Zante to the next level by studying foot strike and impact tendencies of runners, while running at a slightly faster pace. 

Engineered on a new, more form fitting last with a 6mm midsole offset, Fresh Foam Zante aims to provide runners with a more aggressive toe spring while bringing them slightly lower to the ground compared to its Fresh Foam 980 counterpart. A bootie construction delivers a smooth, sleek wrap on the foot with no-sew overlays and a breathable air mesh to complete the clean, technical upper design.

The soft, lightweight and flexible Zante will launch in February 2015 with a suggested retail price of S$169.