ASICS launches lightest-ever cushioning shoe for runners

Source: ASICS. The DynaFlyte.

ASICS has launched its lightest-ever cushioning shoe for runners. Delivering both light weight and cushioning, DynaFlyte features a full-length FlyteFoam midsole, ASICS’ patented* midsole technology in its purest form. With less weight to swing forward, runners experience less energy loss, more efficient running and the potential to unlock speed at any distance, the company says.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Weighing in at about 270g***, DynaFlyte has become the lightest running shoe in the ASICS family**. 

At the core of DynaFlyte is FlyteFoam, ASICS’ patented lightweight and responsive cushioning technology — first trialled in the MetaRun shoe in November 2015. FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS’ Institute of Sport Science (ISS), ASICS’ research & development center in Kobe, Japan. Built with reinforced fibres that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole to date. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

Interested?

DynaFlyte is available for men and women at ASICS stores and selected running outlets worldwide including in Singapore at a retail price of S$229 per pair.

Hashtags: #ASICS, #ASICSSG, #DynaFlyte, #WantItMore

*Patents: FlyteFoam: Japan
**Excluding light racing shoes and racing flats
***US men’s size 9: half pair

ASICS lightest-ever cushioning shoe is available for purchase. Get your pair of DynaFlyte running shoes today. #ASICS #ASICSSG #DynaFlyte

A photo posted by ASICS Singapore (@asicssg) on Jul 4, 2016 at 8:44pm PDT

New Balance adds to men's and ladies' collections in Singapore this February

Source: New Balance. The M1500.

For Summer 2015 New Balance is introducing the Flying The Flag collection, its latest Made in UK themed pack, to Singapore.

The Made in UK Flying The Flag collection is available in the men’s classic 1500, 577 and CT300 in February 2015 with a suggested retail price range of S$229 to S$289. As its name suggests, the Made in UK Flying The Flag collection’s colour story and material execution are inspired by the Union Jack. Each shoe in the pack will come with a New Balance branded drawstring bag featuring the Union Jack and “Flying the Flag” text.

The shoes are done in pigskin with a perforated pigskin vamp and collar. Additional distinguishing details include a “Flying The Flag” liner and the standard woven label to highlight 'Made in UK'.

Source: New Balance. The Fresh Foam
Zante.

For the ladies, New Balance will add to the Fresh Foam collection with the Fresh Foam Zante, an everyday running shoe for runners seeking a smooth underfoot feel and a fast feeling transition through their stride. Applying the same software aided design process as the Fresh Foam Road and Trail, the New Balance design team took Fresh Foam Zante to the next level by studying foot strike and impact tendencies of runners, while running at a slightly faster pace. 

Engineered on a new, more form fitting last with a 6mm midsole offset, Fresh Foam Zante aims to provide runners with a more aggressive toe spring while bringing them slightly lower to the ground compared to its Fresh Foam 980 counterpart. A bootie construction delivers a smooth, sleek wrap on the foot with no-sew overlays and a breathable air mesh to complete the clean, technical upper design.

The soft, lightweight and flexible Zante will launch in February 2015 with a suggested retail price of S$169. 

Running app wins Splash Award

RunSG, an app entered by a team from Hwa Chong Institution (College Section) at the Splash Awards, clinched the top prize in the Pre-Tertiary Category this year. 

The app charts routes for runners using data on traffic conditions and air quality, creating the most rewarding routes for the runner based on the distance he is looking to run. It also encourages runners to meet up and run together. 

The app also picked up the data.gov.sg prize for the ‘Best Use of Open Data’. 

Organised by the Singapore Computer Society (SCS), Splash Awards, now in its 11th year, aims to engage youth across tertiary and pre-tertiary institutions in Singapore to nurture their skills and passion for infocomm technology in a unique and creative way. 

Pocari SWEAT introduces keep-fit running app with incentives from 7-Eleven

Pocari SWEAT, a well-known isotonic beverage brand, has made its free Pocari Cross Run mobile app available for download in Singapore at the iOS App and Android Play stores respectively.

The app is designed to encourage Singaporeans to continue to live a healthy and active lifestyle, says the company. The application includes an element of gamification which is backed by the latest Beacon* technology. The Beacon technology, to be set up at all 7-Eleven stores in Singapore, will send area-specific content to the app depending on the distance a runner has completed.

The app can also make a run more interesting through generating customised running courses. 7-Eleven stores along the route will be represented as hydration points.

Additional bonus points, called participation points, can be accumulated when users tap on the Beacon devices at 7-Eleven cashier counters if they are on a run, complete a running course, or make a Pocari SWEAT purchase. The longer the running distance, the more points a user will receive. Users can also earn tokens and play games that involve visits to 7-Eleven stores as well.

"We chose 7-Eleven to roll out the BEACON technology as it is a recognised international brand which constantly emphasizes on excellent customer service delivery. We hope to leverage its extensive network of more than 500 stores and create the next level of customer interaction experience both in-store and on-street. There will be plans in the pipeline for BEACON to be extensively utilised for other promotions and campaigns by other companies after the launch of the Pocari SWEAT campaign," said Takamasa Tokumo, Executive Director of Asatsu-DK Singapore, an advertising agency that co-developed the app with digital production company AID-DCC and which also developed Beacon.

He added, "With consumers becoming more tech-savvy, this new technology will help create a revolutionary consumer experience - one that is fun and interactive, yet meaningful and adds value to the consumer, such as supporting them in achieving their healthy lifestyle goals in this case."

Pocari SWEAT's Singapore Country Manager Puspita Winawati commented, "We are extremely excited to be incorporating the latest technology in the way we interact with our customers and with the extensive network of the 7-Eleven stores here in Singapore, which serve as water points, runners will have the flexibility of enjoying the Pocari Cross Run app wherever they want. It is also our hope that through the launch of the Pocari Cross Run app, we can encourage more people to take up running as part of a healthy lifestyle."

*Beacon is the latest low-powered, cost efficient transmitter that is able to notify and connect to customised applications on mobile devices. The technology recognises devices running on the iOS7 and Android 4.3 operating system that are within close proximity. Specific messages or actions can be delivered when the devices are detected.