News & trends blog about business-plus for Asia Pacific/Middle East regions. Reporting from Singapore.
2 March 2015
HTC unveils HTC One M9
HTC has unveiled its most personal and powerful smartphone yet, the HTC One M9. The newest flagship in the HTC One family, melds the best of the award- winning HTC One M7 and HTC One M8 into an iconic design with a crafted, all-metal unibody design highlighted by a distinctive, durable dual-tone silver and rose gold¹ finish. A brushed silver back panel encases the display.
"HTC has built its reputation on challenging expectations in the mobile industry,” said Cher Wang, Chairwoman, HTC. “The HTC One M9 accomplishes this once again with stunning elegance and design, combined with smart features that help bring your world to life, connecting you in a deeper way to the things you consider most important. So much more than just a phone, the HTC One M9 is an extension of who you are”.
A new HTC Sense 7 experience reinvents the home screen to deliver the most useful apps to the homepage based on the user's location. An improved HTC BlinkFeed can also use location data to recommend points of interest, news and information.
The HTC One M9’s main camera features 20 megapixels and a sapphire cover lens to protect it from scratches. The camera also shoots movies in 4K resolution. Low-light shots are addressed with the UltraPixel front-facing camera. Dynamic auto exposure and UltraPixels that capture 300% more light than standard cameras to deliver sharper, more natural and balanced self-portraits in any lighting condition.
HTC Sense 7 with HTC’s EYE Experience software makes taking creative pictures easy. New editing effects include Shapes, Prismatic, Elements and Bokeh, and the Zoe app adds music² and allows friends to remix the collection with their own shots. The new One Gallery makes it easy to search through an entire photo library, enabling searches by date, location, event, album or even the images themselves with Image Match.
The HTC One M9 guarantees a larger-than-life soundtrack courtesy of HTC BoomSound. The HTC One family’s iconic dual front-facing speakers, now combined with 5.1 channel Dolby Surround sound3 simulation, deliver cinema-style surround sound even without connecting headphones or external speakers. HTC’s combination of HTC BoomSound, Dolby Audio, a finely tuned sound profile, and Qualcomm Immersive Audio provide unmistakable audio quality.
Beyond your phone, there is HTC Connect. A three-finger swipe on the screen connects the phone to compatible TVs or external speakers from manufacturers such as Harman Kardon. HTC Connect is also integrated with the Qualcomm AllPlay smart media platform and Blackfire Research wireless media technology, allowing content from the smartphone to be streamed to multiple entertainment devices nearby. The playlist feature also allows multiple smartphones to share a speaker with Qualcomm AllPlay.
The HTC One M9 will be available with a range of unique and customisable accessories including the second generation HTC Dot View case, which adds more retro personalisation thanks to a host of new features and colour options. A transparent back keeps the smartphone pristine without hiding it from the world.
An IP68 water resistant Active Case and Active Headset is offered as an optional accessory.
The HTC One M9 will be available globally in dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink from mid-March.
¹ All references are to colour, not actual metals
² Do not use copyrighted materials without permission
3 Manufactured under license from Dolby Laboratories