12 May 2015

Cafédirect launches Cauca Terroir Roast & Ground Coffee in Singapore

Source: Cafédirect. The Cauca Terroir Roast & Ground Coffee should be paired with something sweet and fruity. In Colombia, it would be perfect with pan de queso, a local cheese bread, or alfajores, a type of cookie sandwich that is filled with caramel. "Terroir" refers to the specifics of the region where the beverage comes from, including the characteristics of the earth, climate, altitude, temperature and so on.

Cafédirect's Cauca Terroir Roast & Ground Coffee has just landed in Singapore. The epitome of high-altitude terroir coffee from Colombia, it is - as the Colombians say - "black as night, hot as hell and sweet as love".

Cauca Terroir Roast & Ground Coffee from Colombia is made from the best Arabica beans from the South Cauca region of Colombia. This highly-prized, medium-bodied 100% Arabica brew is silky smooth with natural bright, sweet, and tropical fruity notes. Distinguished by its aroma, this beverage is rated strength 4 on a scale of 1 to 5*.

Cafédirect Cauca coffee beans are cultivated at altitudes of 1,300, to 1,800m, where the three Andes mountain ranges meet. The clean, cold air, warm sunlight, fertile soil and the dedication of the Colombian growers come together to produce this sought after high-altitude terroir coffee.

At the official Singapore launch of the coffee Sales Director of Cafédirect, Julian Burnham said: “We bring to consumers our coffee beans directly from local small growers with whom we have established long-term sustainable relationships. Made the small way, direct sourcing ensures high quality standards and brings the authentic coffee character immediately to our drinkers. This way, the company is able to trace the origin of every bean."

Q-Grader coffee expert Joanna Lawson, who is Procurement & Quality Manager at Cafédirect, added: "I visited the farms where this coffee is grown and worked with the farmers to develop the exact profile we require for this coffee. Of all of the coffee available in Colombia, we have chosen this specific region for its wonderful flavour and delicate aroma. 

“Colombia has always been known for its high quality coffee, but our Cauca product really is exceptional. What makes it so special is the combination of the delicate floral notes with the sweet caramel mouth-feel. In recent tests, it was voted #1 by both consumers and experts.”

*To help customers select a coffee strength that suits your taste, Cafédirect has placed a numbered icon on the label. The strength of the coffee depends on a number of factors, namely the composition of coffee beans in the blend, as well as the intensity of the roasting process for coffee beans. Roast and Ground coffees from Cafédirect span the range from 3 to 5. The Cauca Terroir Roast & Ground Coffee is a 4, which means that it is a medium-bodied coffee, perfectly balancing roasted notes with the full flavour of the beans where neither overwhelms the other.