Cafédirect launches Medium Roast Freeze-Dried instant coffee

Source: Cafédirect.

UK hot beverage company Cafédirect has stocked shelves of top Singapore supermarkets with a new carefully-blended, premium Medium Roast Freeze-Dried instant coffee. This specialty coffee is the pick-me-up solution for people constantly on the go - just add hot water for a smooth, vibrant and full-flavoured cup of coffee with roasted caramel overtones.

Trends show that more and more of the 80% of Singapore coffee lovers that prefer their coffee with milk have found a new love for black coffee. The reason for the switch is in the Cafédirect Master Blender’s formula of balancing sweet and chocolate-y Arabica beans from South America with all-rounder beans from the lush green highlands of Central America, and bright, bold-bodied East African Natural Robusta (60%) coffee beans.

This Cafédirect recipe combines the complex flavour of the medium roasted Arabica and Robusta beans for its body. Carefully selected for roasting to a pleasing medium 3 (on the scale of 1 to 5)*, the quality coffee is then freeze-dried to lock in nuances of flavour when the beans are at their freshest, releasing its distinctive aroma only on contact with hot water. The blend also soothes when milk or cream is added to it, for those who prefer their coffee mild or white due to the presence of Robusta. 

Cafédirect sources its coffee supply directly from the growers with whom they have established long-term relationships. Direct sourcing maintains high standards of quality, therefore, Cafédirect is able to trace the origin of their coffee beans and bring the authentic taste to the coffee-loving crowd. Half of the profits are also reinvested back into grower communities to enable them to continue delivering great tasting produce to customers of Cafédirect worldwide.

“Freeze-dried specialty coffee can be convenient and still taste great. Using freeze-dried technology, we are able to capture the essence of flavours in the coffee. With this enticing blend of instant freeze-dried coffee, today’s discerning consumers can incorporate coffee in their recipes or simply indulge in a café-quality beverage without the fuss, going out the door and the hefty price tag,” says Cafédirect Senior National Account Manager, Julian Burnham.

Interested?

Cafédirect Freeze-dried Medium Roast instant coffee is priced at S$10.90 for a 100g jar. It is available at Cold Storage, FairPrice Finest, Giant Hyper, Jasons and Market Place.

The Cafédirect Giveaway

If you're in Singapore, follow me on Instagram and leave a comment here by September 7 2015 on why you love coffee to stand a chance to try Cafédirect Freeze-dried Medium Roast instant coffee. Winners will be contacted on 8 September 2015.

*To help you select a coffee strength that suits your taste, Cafédirect has placed a numbered icon on the label. The strength of the coffee depends on a number of factors, namely the composition of coffee beans in the blend, as well as the intensity of the roasting process for coffee beans. Instant coffees from Cafédirect span the range from 3 to 5. The Freeze-dried Medium Roast is a 3 which means that it is a medium roast coffee, perfectly balancing roasted notes with the full flavour of the beans where neither overwhelms the other.

Cafédirect launches Cauca Terroir Roast & Ground Coffee in Singapore

Source: Cafédirect. The Cauca Terroir Roast & Ground Coffee should be paired with something sweet and fruity. In Colombia, it would be perfect with pan de queso, a local cheese bread, or alfajores, a type of cookie sandwich that is filled with caramel. "Terroir" refers to the specifics of the region where the beverage comes from, including the characteristics of the earth, climate, altitude, temperature and so on.

Cafédirect's Cauca Terroir Roast & Ground Coffee has just landed in Singapore. The epitome of high-altitude terroir coffee from Colombia, it is - as the Colombians say - "black as night, hot as hell and sweet as love".

Cauca Terroir Roast & Ground Coffee from Colombia is made from the best Arabica beans from the South Cauca region of Colombia. This highly-prized, medium-bodied 100% Arabica brew is silky smooth with natural bright, sweet, and tropical fruity notes. Distinguished by its aroma, this beverage is rated strength 4 on a scale of 1 to 5*.

Cafédirect Cauca coffee beans are cultivated at altitudes of 1,300, to 1,800m, where the three Andes mountain ranges meet. The clean, cold air, warm sunlight, fertile soil and the dedication of the Colombian growers come together to produce this sought after high-altitude terroir coffee.
At the official Singapore launch of the coffee Sales Director of Cafédirect, Julian Burnham said: “We bring to consumers our coffee beans directly from local small growers with whom we have established long-term sustainable relationships. Made the small way, direct sourcing ensures high quality standards and brings the authentic coffee character immediately to our drinkers. This way, the company is able to trace the origin of every bean."

Q-Grader coffee expert Joanna Lawson, who is Procurement & Quality Manager at Cafédirect, added: "I visited the farms where this coffee is grown and worked with the farmers to develop the exact profile we require for this coffee. Of all of the coffee available in Colombia, we have chosen this specific region for its wonderful flavour and delicate aroma. 

“Colombia has always been known for its high quality coffee, but our Cauca product really is exceptional. What makes it so special is the combination of the delicate floral notes with the sweet caramel mouth-feel. In recent tests, it was voted #1 by both consumers and experts.”

*To help customers select a coffee strength that suits your taste, Cafédirect has placed a numbered icon on the label. The strength of the coffee depends on a number of factors, namely the composition of coffee beans in the blend, as well as the intensity of the roasting process for coffee beans. Roast and Ground coffees from Cafédirect span the range from 3 to 5. The Cauca Terroir Roast & Ground Coffee is a 4, which means that it is a medium-bodied coffee, perfectly balancing roasted notes with the full flavour of the beans where neither overwhelms the other.

Eat, drink and be merry over these food related gifts

It's that time of the year again when businesses consider year-end gifts for partners and customers, and staff may exchange gifts with each other. What to get that would be a little unusual and meaningful, though?

Source: Cafédirect.

For the coffee addicts, UK hot beverage company Cafédirect stocked shelves of top supermarkets in Singapore this year with a carefully-blended, premium Medium Roast Freeze-Dried instant coffee. The blend balances sweet and chocolate-y Arabica beans from South America with all-rounder beans from the highlands of Central America and bold-bodied East African Natural Robusta (60%) coffee beans for what is described as a taste reminiscent of caramel. 

“Freeze-dried specialty coffee can be convenient and still taste great. Using freeze-dried technology, we are able to capture the essence of flavours in the coffee. With this enticing blend of instant freeze-dried coffee, today’s discerning consumers can incorporate coffee in their recipes or simply indulge in a café-quality beverage without the fuss, going out the door and the hefty price tag,” says Cafédirect Senior National Account Manager, Julian Burnham.

A jar of Cafédirect Freeze-dried Medium Roast instant coffee is priced at S$10.90 for a 100g jar. It is available at Cold Storage, FairPrice Finest, Giant Hyper, Jasons and Market Place.

Source: The House of Albert Ménès.

Those who like artisanal foods may like the pairing of Violet Fig Jam and Matzo Bread, both from The House of Albert Ménès. Made from original, classic French recipes, the slightly tart and sweet Violet Fig Jam goes well with the light, crispy Matzo Bread.

The Violet Fig Jam is made from carefully selected ripe whole figs grown in Soilles-Pont in Var, south of France. The figs are peeled and cooked in an open copper cauldron to preserve the natural taste of the whole fruit. The Controlled Designation of Origin (appellation d'origine contrôlée, or AOC) stamp found on the jam jars is official recognition of their unique geographical origin. 

The Violet Fig Jam (S$18) and the Matzo Bread (S$9), made of wheat flour, are sold at Market Place at Paragon, Raffles City and Tanglin Mall, Jasons the Gourmet Grocer @ ION Orchard and Sentosa Quayside as well as Robinsons Orchard.

Budding cooks or those planning corporate bonding exercises may be interested to know that Albert Ménès products are also used at some of the classes at Shermay’s Cooking School. Shermay’s Cooking School is in Holland Village; email info@shermay.com for more information. 

Source: Thermos. The JNO-500.

Need to stay hydrated in style? The trend towards ever-lighter items has come to Thermos vacuum insulated tumblers. At 210g, the Thermos JNO-500 Vacuum Insulated Tumbler is the lightest of the family, and keeps beverages hot or cold for at least six hours. The tumbler comes in burgundy, black and pearl white, and has a leak-proof 360-degree drink lid and a 160-degree twist open cap for ease of use. Available at all major department stores, the JNO-500 costs S$49. 

Thermos also offers insulated food jars for a hot meal. Double-walled vacuum insulation ensures food remains hot or cold longer. The S$65 Thermos SK-3020 Food Jar is made of durable stainless steel, and has a wide mouth for easy maintenance.