5 May 2015

LinkedIn explores the new norms @Work around the world in new study

Source: LinkedIn.

Professionals in Singapore have become more confident about speaking up and are becoming more assertive at work, according to new research by LinkedIn, the professional network. LinkedIn’s New Norms @Work study* shows that 58% of professionals would now challenge their colleagues by voicing their opinions compared to when they first started their career. 

One in every two professionals surveyed also disagree that they are “yes employees” — someone who does as he/she is told and is not likely to question authority. Compared with their peers in Malaysia – where 64% of those surveyed said they are “yes employees,” Singaporean professionals are more vocal but trail behind those in Indonesia (37% are “yes employees”).

In Singapore, professionals aged 25-34 – or the millennials – appear to be the most eager to please. Over half or 55% say they consider themselves as “yes employees”, compared to 43% of professionals in the 55-65 age group, suggesting that the confidence to speak up come with more work experience.

“The diversity of opinions in any organisation, if harnessed effectively, goes a long way towards strengthening the quality of decision-making. It will also help to enhance Singapore’s attractiveness as a key regional business hub,” said Cliff Rosenberg, Managing Director, Southeast Asia, Australia and New Zealand at LinkedIn. “Employers need to create an even more conducive environment for employees to feel comfortable about speaking up. Professionals can also share their wealth of expertise on platforms like LinkedIn to benefit a broader group, and to build their professional brands at the same time.”

Some other interesting findings include:


While many workplaces have implemented more liberal and casual dress codes, professionals still dress to impress. First impressions do count and close to half (48%) of professionals surveyed in Singapore say that they will dress up more for meetings held during the workday,

Women feel most pressured to impress in the workplace, with 37% believing they get judged more for what they wear at work (the global average is 25%), while men believe they will appear more professional by dressing smartly (46%). Men, however, tend to look for a more prescriptive approach than their female counterparts and prefer an environment that has clear norms of work attire. Overall, there is a clear idea of what constitutes appropriate work wear with 39% of males and 47% of females maintaining separate work and home wardrobes.


LinkedIn’s study also suggests that a blemish-free professional brand is extremely important to professionals in Singapore, with some indicating they will go to great lengths to protect their reputations, even if it means being dishonest. One-third (34%) of professionals in Singapore reported that if they were fired from a job, they would make it look like they left of their own accord; 24% wouldn’t mention it at any cost while 1% would even lie about it. Between the sexes, males (34%) are more likely to be upfront and completely honest about the situation, compared to females (27%).

Online profiles

Reflecting the digital savvy of professionals in the country, the online profile photo is now an opportunity to make a good first impression. This is especially so for professional networking sites; 35% of those surveyed in Singapore say they think more carefully about their profile pictures on LinkedIn compared to other social networking sites. Conscious of the need to establish and protect their professional brands, 43% of Singaporean professionals say it is “very important” for them to keep their professional and personal social media profiles separate.

A global comparison of the 19 countries that participated in the study finds that the value placed on one’s professional brand is similar from country to country with some differences across markets:

· Across markets, one quarter of all respondents agreed that women get judged more for what they wear at work.

· In India, one quarter of full-time working professionals reported wearing a suit or formal dress to work the most frequently, compared to only 3% of their counterparts in Sweden.

· Indonesia professionals are the most image-conscious, with the highest number (51%) of professionals there saying they think most carefully about their professional profile picture, compared to only 4% in Japan.

· Professionals are speaking up globally. When asked the one thing they would do now compared to when they started their careers, over half of professionals worldwide reported that they would challenge their boss by voicing their opinion, challenging ideas, etc.

Next steps?

LinkedIn encourages professionals to join the New Norms @Work conversation by sharing their #WorkSelfie on LinkedIn and across social media channels. Visit a blog post for tips on how to take a great work selfie and to learn more about the New Norms @Work global study.

*In April 2015 LinkedIn partnered with Censuswide to survey more than 15,000 full-time professionals around the world. Respondents between the ages of 18-66+ were surveyed in 19 countries including theUS, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Singapore, Spain, Sweden, and the UK to unearth mainstays in office culture and gain a better understanding of how full-time working professionals view themselves and are reshaping their professional brand for the modern workplace.