Showing posts with label millennial. Show all posts
Showing posts with label millennial. Show all posts

19 April 2018

Credit Suisse: three megatrends for 2018

Source: Credit Suisse. Cavalli.
Source: Credit Suisse. Cavalli.

The sixth annual Credit Suisse Global Megatrends Conference 2018 in Singapore covered three megatrends: technology at the service of humans - artificial intelligence (AI) and robotics, a future where Millennials rule, and the silver economy.

In his opening address Benjamin Cavalli, Head of Private Banking Southeast Asia, Singapore CEO, Credit Suisse, explained that megatrends are investment themes based on Credit Suisse’s House View. "They link developments such as political changes in the West, worldwide demographic shifts, and, continuous technological advances, with concrete investment opportunities geared towards the medium- to long term, and most certainly targeted to ultimately improve portfolios’ risk/return profile in the long run," he said.

He noted that with the rise of artificial intelligence, “traditional” industries ranging from healthcare and eldercare to manufacturing are being transformed. At the same time, virtual reality applications are moving beyond gaming and entertainment to education, design, architecture, marketing and even medical practice.

On the flip side Cavalli listed various pressing issues:

 The enormous capacity of artificial intelligence (called AI) to process data has heightened issues of privacy and data security, amplified by its role in the maneuvring of political campaigns.

 The viral power of social media to galvanises active citizen-centred movements on gender equality and youth safety, yet at the same time radically intensifying political and social division in many countries.

 Ongoing debates around fake news, the boundaries of social media and the challenges of regulation.

 Driverless cars causing deaths leading to the question of whether this spells the end of AI in autonomous vehicles.

"How do we, as investors, remain focused on technology being at the service of humans, at a time when technology is increasingly perceived as a threat? How do we see beyond all the short term noises and the daily ups and downs of the financial markets, to focus on the predictability and sustainability of these long-term secular trends, and seek profit from them? Today’s conference will cast the spotlight on some of these topics, and hopefully put into perspective the long term impact they will have in the world of investing," he said yesterday.

When it comes to the silver dollar, Cavalli noted that by 2050, more than 2 billion of the world’s population are expected to be aged 60 and above. This is a full 20% of the world’s total population. "Here in Singapore, the statistics are even starker – in thirty years’ time, almost 50% of Singapore’s population will be aged 65 or older – and that includes me," he said.

At the other end of the demographic spectrum, he said that those below 35, often termed Millennials,  have values around societal perspectives which drive their investments and businesses that have implications in shaping the world economy. Credit Suisse works with Millennials though its Young Investors Organization (YIO), a network representing more than 1,200 members of the next generation of the most influential families around the world that is solely sponsored by the financial institution.

The conference, attended by around 600 guests of Credit Suisse, was themed The Future. Now, and included 30 members from the YIO from around the world.

Hashtag: #CSMegatrends

1 November 2017

Personalisation engages Millennials

Infographic based on a keynote at Millennial 20/20 about how AI will customise the customer journey. Th ekeynote was presented by Avis Easteal. Head of Consumer, Luxasia, and Vivek Vaidya, CTO, Marketing Cloud, Salesforce.
Infographic based on a keynote at the Millennial 20/20 Summit 2017 in Singapore about how AI will customise the customer journey. The keynote was presented by Avis Easteal. Head of Consumer, Luxasia, and Vivek Vaidya, CTO, Marketing Cloud, Salesforce.

Chatri Sityodtong, Chairman and CEO of ONE Championship. opened the summit’s first day with a keynote on how to engage and embrace an audience at scale.
Chatri Sityodtong, Chairman and CEO of ONE Championship. opened the summit’s first day with a keynote on how to engage and embrace an audience at scale. Infographic based on the keynote. 

The second edition of the Millennial 20/20 Asia Summit has charted the future of retail marketing and commerce as it is likely to impact Asia’s digitally-savvy consumer landscape. A record 3,000 attendees from 31 countries examined innovation and disruption across key industries in anticipation of the “experience revolution” for future commerce over two days.

This year, the Millennial 20/20 Asia Summit welcomed new industry segments and content such as finance, AI as well as virtual and augmented reality, plus hosted experiential showcases by Facebook, Salesforce, Unilever Foundry, The Economist, Mondelēz International, Blippar, and Ksubaka.

The brand showcases allowed visitors to interact with innovations and technologies set to unlock new possibilities and frontiers, unearthing greater insight and analytics that will better equip them to tackle challenges from tomorrow’s ever-evolving marketplace.

Free tacos from The Economist's booth.
Free tacos from The Economist's booth.
Feeding the Future by The Economist gave visitors a taste of manmade, sustainable meat, while A Vision of Marketing of Tomorrow and a Plan for Today showcase by Facebook saw visitors order coffees through a chatbot. Salesforce, one of the main sponsors for the summit this year, showcased Salesforce Einstein that helps businesses connect to their customers in a whole new way. Finally, the Unilever Foundry Start-up Street brought together some of the world’s most ambitious startups.

Speaking at the close of the summit, Simon Berger, Founding Partner, Millennial 20/20 said: “It’s great to see that the success of last year’s event has reached a new level this year! The lineup of speakers sponsors and showcases raised the bar this week, and I am already excited for next year’s agenda. The highlights for me this year included the Salesforce closing party and the successful launch of the inaugural Millennial Ones to Watch Awards. I thank all our partners and trendsetting brands and industry innovators that support the summit and I look forward to seeing you all again soon! M20/20 really embraces the new way to do business!”

Highlights from day one included the opening keynote by Chatri Sityodtong, Chairman & CEO of One Championship, who shared how the largest sports media property in Asia, which he built from scratch, answers the painpoints of engaging a younger audience. Personalisation in e-commerce and the revival of brick-and-mortar through curating in-store experiences as discussed by Levi Strauss & Co., Kimberly-Clark, and Criteo were also a hot topic.

Standout sessions from day two included a presentation by pioneers of the sharing economy, Uxin Group, Homeaway, Agoda, and Go-Jek on how to market products they do not own, and what ingredients are essential to define a unique value proposition for their company. A panel in the Food & Beverage track discussed how Accenture, The Coca-Cola Company, and Uber are leading the Asian consumer revolution with their grasp on the region’s demand for personalised services, multiple languages, channel agnosticism, delivering services and solutions that meets Asia’s immediate desires, and its "collective personality".

Facebook encouraged visitors to order coffee by chatbot.
Facebook encouraged visitors to order coffee by chatbot.

Personalisation was the name of the game in the discussions.

· Fusion of traditional values with innovation needed for the travel and hospitality industry

Speakers in the Travel & Hospitality track deliberated on how there is still a need to accelerate the pace of change and innovation while still holding traditional values that work in reaching out to today’s Millennial traveller. Personalised and bespoke experiences formed the crux of many of the successful case studies shared by speakers.

· Fashion and beauty: it’s all about me!

Fashion and beauty brands and retailers today are being tasked with knowing customers better than they’ve ever known them before, and delivering an experience tailored to them. Personalisation continues to be the key to success in retail. Major brands discussed the demand to blend creativity into experiences that can be rolled out across all consumer touch-points.

· E-commerce of tomorrow to focus on frictionless, “human-first” approach

The hyperconnected consumer of today has more than one way to buy products and services, and to discover and interact with brands. Today’s consumers are also the most tech-savvy to date, expecting seamlessness in omnichannel commerce. Speakers on this track concretised strategies that put the consumer at the forefront, also discussing how best to remove hindrances that could mar the consumer’s overall experience and overall impression of the brand.

· Personalisation key to demand generation in food and beverage industry

With street food, popups and unique food experiences on the up, established brands are facing an uphill task of generating demand for their products. Major players in the food & beverage industry discussed how they can leverage newer technologies to create lasting relationships with consumers.

· Convergence of finance and technology giving rise to the future of banking and money

Speakers of this track converged to discuss the rise of mobile money, cryptocurrencies, and other digital technologies that continue to take banking beyond its physical branch context. Industry veterans also debated on whether physical cash is heading towards extinction, given the sharp rise in mobile wallet payments in the region.

· Decentralised media consumption key to defining marketing and advertising

Marketers and advertisers of today are challenged with engaging technologically-savvy consumers across generations. Future-ready marketers discuss the decentralised approach to marketing to the masses, harnessing new platforms and formats to reach consumers in creative and unique ways. Games, influencers and artificial intelligence (AI) formed some of the positive case studies shared during this session.

· Innovation beyond “brand gimmicks” to define the future of e-commerce

Innovation towards tomorrow’s e-commerce should revolve around the empowerment of communities. Brands need to constantly evolve and adapt to not only avoid losing market share, but to also drive effective consumer experiences and growth. The region’s most innovative companies came together to explore the future of mobility, which sees services going to consumers rather than the other way around, as is traditional.

· AI and bots will be a retail mainstay

With a strong indication that a majority of customer interactions in retail will be managed by AI by 2020, retailers gathered to discuss how best to leverage this technology in meeting the dynamic demands of tomorrow’s consumers. Retailers also discussed how new-age partnerships with non-retail firms may be needed to meet the demands of Millennial consumers.

"The brands and showcases at Millennial 20/20 congregated some of the brightest minds in retail, marketing and commerce. The customer of today is in control of their shopping experience. The holy grail for retailers and marketers is to meet them on their terms," said Simon Tate, APAC Area VVP, Marketing Cloud, Salesforce.

This year’s summit also saw the launch of M20/20 Backstage, a closed area of the summit that hosted brand and retailer roundtables, workshops and lunches. The backstage programme included closed-group discussions on opportunities and challenges facing the industry. Highlights of the programme included:

· The Future of Brands and Retailers: Commerce Marketing hosted by Criteo. In the discussion, brands and retailers discussed the future of technology to shape customers’ expectations, personalisation, retention of a strong voice with consumers and the ingredients to create a vibrant future.

· Data Driven Customer Experience Management hosted by Salesforce. C-suite brands and retailers addressed the fourth industrial revolution.

This year’s summit also supported the Accenture Consumer Technology Awards (ACTA) as well as the launch of the Millennial 20/20 One’s to Watch Awards (MOWA). The MOWA were designed to celebrate the ecosystem catering to consumers. Winners included:
  • Mondelez for their China Oreo Music Box Campaign in the Killer Campaign category, 
  • Ksubaka for Best Retail Solution
  • DBS for Millennial Brand 2017
  • Unilever Foundry & Level 3 for Eco-system Star of the Year and 
  • Arcadier for Millennial Commerce-Enabler

The ACTA recognises and rewards early-stage innovators that are pushing the boundaries to better engage with the Millennial consumer in the automotive, consumer goods & services, retail and travel industries. Raincheck, LittleSea, Simgo and ProxToMe walked away with the Millennial Shopper, Millennial Consumer, Millennial Traveller, and Millennial Driver prizes respectively.

Teo Correia, Senior MD, Accenture, noted that the company has been the global title partner of M20/20 since the beginning. He said the event continues to be relevant and lead the way for future business events. "Accenture and M20/20 promote the new way of doing business!’’ he said.

Highlights from the showfloor included:

Salesforce had a discussion area set out like a camping ground.
Salesforce had a discussion area set out like a camping ground.

Boxgreen snacks are snack-sized.
Boxgreen snacks are packaged in snack-sized packs and come packaged in handy boxes which can also act as a display case.

Subscribe to get Boxgreen snacks for the office pantry.
Subscribe to get Boxgreen snacks for the office pantry.

Cafebond for offices offers freshly roasted coffee for office pantries.
Cafebond for offices offers freshly roasted coffee for office pantries. There are two blends to choose from, Espresso Dark Chocolate & Spice which is full-bodied with low acidity and Filter Caramel & Raisins which has a finish of "rum and raisin, pecan, buttered fruit toast and taffy". Subscriptions begin at S$12 per bag for individuals, and S$34 a kg for offices.

Digimind offers social media intelligence about Millennials.
Digimind offers social media and competitive intelligence. Statistics displayed at its booth included the fact that 60% of the 2.3 billion Millennials in the world live in the Asia Pacific region. 

Key takeaways from the sessions at the event include:

Augmented reality is changing the retail experience, says Chris Bell, Commercial Director, APAC, Blippar.
Augmented reality is changing the retail experience, says Chris Bell, Commercial Director, APAC, Blippar.

The five keys to enabling digital conversions at scale are deliverability, design, content, contextualisation and globalisation.
The five keys to enabling digital conversions at scale are deliverability, design, content, contextualisation and globalisation, says Scott Heimes, Send Grid CMO.

The Millennial 20/20 Summits focus at a unique time in the industry, where brands and retailers are dealing with a more-complex and ever-evolving consumer that requires them to think of innovation, disruption and technology as key components of their future. The event series looks to address this like no other event series has done before through a curated experience of multiple conference stages, immersive and experiential showcases and organised networking experiences.

Each of the regional summits look into the future of next-generation commerce from the perspective of a digitally savvy consumer with a micro-focus on key pillars that include: retail, marketing, mobile, payments, video, social, e-commerce, customer relationship management (CRM), advertising, big data, virtual reality, augmented reality, voice, Blockchain and AI. The multiple conference stages are run with industry specific tracks including retail, e-commerce, marketing & advertising, innovation, travel & hospitality, food & beverage, finance and fashion & beauty.

Explore:

The 2018 Summit will take place again at the ArtScience Museum in Singapore on 3 and 4 October 2018. Email Millennial 20/20 at team at millennial20-20.com to participate in 2018.

Hashtag: #M2020

25 January 2017

Generational differences at the workplace dissected in new e-book series

Source: Universum. Cover for Brave New Workplace.
Source: Universum. Cover for Brave New Workplace.
The INSEAD Emerging Markets Institute has released Brave New Workplace, the first of three new Generations Series e-books in collaboration with employer branding specialist Universum, Singapore-based think tank The HEAD Foundation and MIT Leadership Centre.

As organisations seek to optimise the work environment and policies for multigenerational workforces, generational differences may play a significant part - or they may not. Focusing on the behaviours and attitudes of Gen X, Gen Y and Gen Z, Brave New Workplace explores how these three generations are reshaping the nature of work and workplace culture.

Growing up digital, say some, has so influenced younger generations that it has given them a permanently different outlook than their older peers. Gen X says Gen Y cling to childhood even as adults. Millennials (Gen Y) characterise their Gen X peers as nihilistic and disdainful. Neither has fully formed their opinions about Gen Z, who are on the cusp of entering the workforce.

“Regardless of opinion about the members of this age group, the inclusion of Gen Z in to the labour market will initiate a new era in workplace culture; their presence will disrupt the nature of work as we know it today and therefore understanding the new multigenerational workforce must not be treated as an afterthought,” said Universum CEO, Petter Nylander. He continued “Gen Z are set to account for around 20% of the adult workforce by 2020, knowing how to harmonise and steer a workplace that includes these three generations should be a top priority for any employer.”

The research questions these generalisations. Are younger generations truly so different? Or is it possible that as they age and gain experience at work, they begin to behave a lot like their older peers? Based on a survey of over 18,000 students and professionals from 19 countries – spanning Gen Xers who’ve been in the workplace for two decades to Gen Z students – Brave New Workplace can now share data about preferred work styles, leadership qualities, and hopes and fears about future careers.

“Today’s workplace is an interesting assortment of multigenerational values, approaches to technology, leadership styles and workplace preferences. Through this global study spanning the three generations, we seek to understand how each group can best be motivated, managed, led and encouraged to lead, for optimal results,” said Henrik Bresman, Associate Professor of Organisational Behaviour; Academic Director, INSEAD Global Leadership Centre; Senior Advisor, The HEAD Foundation. 

“This study shows that as far as the need to identify with a company’s culture and values, there is no perceptible difference between the three generations. On the other hand, in terms of whether they have an optimistic or pessimistic outlook towards their work, there is a clear generational divide.”

Vinika Rao, Executive Director of INSEAD Emerging Markets Institute, added, “One dimension that demonstrates both a clear generational divide as well as a geographical one is the aspect of challenges that women face at work. Organisations therefore need to avoid overgeneralisations such as blanket initiatives targeting women. Managing a multigenerational, diverse workforce entails a careful study of how workplace measures are perceived by different employees.” 

Interested?

Download the Brave New Workplace e-book

Two more e-books are in the pipeline. Focusing on the topics of technology and leadership, these eBooks will be released in the coming months and include research that not only offers insights about the preferences and values of individual generations, but also point to how employers can integrate and manage a multigenerational workforce

16 December 2016

Honor Magic pushes boundaries on smartphone capabilities

Source: Honor. Honor Magic incorporates AI technology to make better predictions of what the user wants.
Source: Honor. Honor Magic incorporates AI technology to make better predictions of what the user wants.

Honor, the smartphone e-brand for digital natives under the Huawei Group, celebrated its third-year anniversary with the launch of Honor Magic, which breaks new ground by incorporating artificial intelligence (AI) to provide more interactivity.

The Honor Magic sports a stylish, ergonomic design, with a 3D curved glass body. Powered by a Kirin 950, the Honor Magic features a 5.09" 2K AMOLED curved screen, intelligent sensors and recognition technology. 

The WiseScreen sensor enables users to unlock their phone by simply picking up and looking at the screen, while the display will automatically turn off and lock the screen once the phone is put down or placed in a pocket. The FaceCode intelligent recognition feature, on the other hand, ensures total privacy by only revealing message notifications to the pre-registered face.

Honor Magic's Smart Display proactively retrieves and displays practical information. Ordering a cab with Honor Magic will trigger the driver's license plate number to be displayed on-screen. To further improve the user experience, the Honor Magic houses the Honor Magic Live system, which anticipates users' needs. The system can customise recommendations based on users' social conversations via instant messaging. Conversations about movies, for instance, will trigger blockbuster recommendations. 

The Honor Magic also uses Huawei Magic Power, a proprietary speed charging technology, which recharges 70% of the battery in 20 minutes, and 40% in 10 minutes*. 

"The Honor Magic encapsulates our commitment to cutting-edge innovation and technology," said George Zhao, President of Honor. "Through this launch, we at Honor are telling our fans around the globe that we are genuinely committed to challenging ourselves and willing to disrupt the status quo to ultimately be able to bring the best mobile-Internet experience to them."

*Data based on Honor lab testing. Battery life may vary based on usage patterns and network conditions.

25 November 2016

The Ascott's new Lyf brand targets Millennials

Source: Capitaland. CapitaLand’s President & Group CEO, Lim Ming Yan (left) and Ascott’s CEO, Lee Chee Koon (right) try their hand at baking at Lyf’s ‘Bond’ social kitchen.
Source: Capitaland. CapitaLand’s President & Group CEO, Lim Ming Yan (left) and Ascott’s CEO, Lee Chee Koon (right) try their hand at baking at Lyf’s ‘Bond’ social kitchen.

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott) has unveiled Lyf (pronounced ‘life’), designed for and managed by Millennials who wish to experience destinations as locals do.

Going beyond traditional hospitality concepts, Lyf signifies a new way of living and collaborating as a community, connecting guests with fellow travellers and change-makers.

The size of the Millennial travel market is expanding rapidly, Ascott says. Individuals in their 20s and 30s will account for more than half the workforce by 20201. With Millennial travellers spending more than US$200 billion2 annually, Ascott is already host to a significant number of Millennials and will further cater to the growing demand with Lyf.

Lee Chee Koon, Ascott’s CEO said: “Millennials already form a quarter of Ascott’s customers and this segment is poised to grow exponentially. Lyf is a unique accommodation tailored for this demographic, including technopreneurs, startups and individuals from music, media and fashion. We do not define Millennials by age but instead they are a social generation who crave discoveries and desire to be part of a community."

Lee said Lyf will provide global jetsetters and trendsetters with the opportunity to experience a dynamic environment and network with like-minded creatives to bring more ideas to life. "They can be assured of a consistent quality in products and services, given Ascott’s track record in managing award-winning properties worldwide. With the rising trend of co-living and co-working, Ascott aims to have 10,000 units under the Lyf brand globally by 2020,” he said.

“Lyf marks another milestone in Ascott’s innovation journey to design products and experiences for the future of travel. We are on the lookout for sites in key gateway cities for Lyf and we are open to both investment and management contracts to meet the growing demand for such co-living spaces – including Australia, France, Germany, Indonesia, Japan, Malaysia, Singapore, Thailand and the UK.

"As we scale up to achieve our global target of 80,000 units by 2020 through Lyf and our other brands, our guests can easily take their pick from our wide-ranging portfolio across the world. We will continue to test new concepts to seize market opportunities and raise the bar in our customer experience to ensure that Ascott retains its leading edge in the industry.”

Unlike conventional serviced apartments, the properties will be managed by Lyf Guards, Millennials who may be residents themselves, community managers, city and food guides, and problem solvers all rolled into one. Lyf Guards, guests and partners can conduct workshops with local craftsmen, hackathons with local startup accelerators or innovation talks. Residents may even score exclusive invites to local music festivals and concerts.

Designed to facilitate interaction between guests, each Lyf property has its own unique personality with fun and quirky design elements. They will all have ‘Connect’ communal spaces, co-working areas that can be easily transformed into zones for workshops or social gatherings. Residents can hang out at the ‘Wash & Hang’ laundromat or the ‘Bond’ social kitchen. Lyf properties may even incorporate interactive digital art pieces or even giant ball pits, hamster wheels and oversized Connect Four sets.

The residence will offer a range of apartment layouts from Big Bed rooms (studios) to ‘Two of a Kind’ rooms (twin rooms) – two private rooms with a shared kitchen. Project groups can opt for the ‘All Together’ unit (business suites) which have smart display screens for videoconferencing and discussions while a large table doubles up as a collaborative working zone and dining area. Instead of standard wardrobes, guests can hang their clothes on rails that suspend from the ceiling or put up a hammock for a lazy afternoon snooze.

The launch of the new brand comes on the back of a year in which Ascott added more than 10,000 units globally.

Interested?

Watch the video introducing Lyf

Take a virtual reality walkthrough of a potential Lyf property

Watch the #MannequinChallenge featuring Lee and staff

1 How Millennials Are Shaping The Future Of Business Travel, 24 January 2014, Forbes
2 Report: Millennial Travel Tops US$200 Billion, 15 November 2016, Hotels Mag

posted from Bloggeroid

12 October 2016

Gen Z perspectives are different from Millennials'

A panel discussion on Generation Z at the Global Islamic Economy Summit has highlighted the characteristics of the generation after Millennials. Gen Z individuals have not experienced a time without the Internet or mobile phones, and other than being more technologically savvy, also have clear differences in outlook.

“The group is increasingly on the radar of governments who are beginning to question whether the existing education and employment ecosystem can cater to their expectations,” said Sunil John, CEO, ASDA’A Burson-Marsteller. John quoted from the ASDA’A Burson-Marsteller Arab Youth Survey 2016, which found that most young Arabs – 58% – want to further their education, and that more than a third of young Arabs – 36% – want to start their own businesses. Traditionally, young Arabs have looked to the government to provide them with jobs.

“These findings are really interesting in terms of the Gen Z effect,” he said. “If you really look at it, these are very positive findings. Government will see light at the end of the tunnel. They will see a young generation that has a hunger to be successful; people who have an appetite for education, and who want to start their own businesses.”

John added that change will not be gradual. While 95% of nationals in the UAE for example work in the public sector today, depressed job markets and unemployment rates in countries such as KSA mean that the public sector cannot continue as the main employer for long.

Marcie Merriman, Executive Director, Growth Strategy and Retail Innovation at Ernst & Young contrasted Generation Z and Millennials. Millennials, she said, expect companies to do the heavy lifting, and patronise firms they respect in terms of environmental and sustainable practices.

“When I talked to Generation Z, however, who I originally thought of as young Millennials, I began to see something very different: they immediately talked about what they were doing about the environment, as opposed to what the companies were doing.

“The key difference between these two groups, apart from age, was their self-awareness. Gen Z see themselves as having responsibility for their ecosystem, whereas Millennials were looking at others to do things.”

Commenting on their choice of employers Merriman said: “Gen Z has seen what has happened with Millennials. They say this isn’t going to happen to us, we’re not going to let other people tell us what to do. We’re going to take charge of it. And that’s what underlies the entrepreneurial spirit. They have nothing to lose.”

Amani Al Khatahtbeh, founder of Muslimgirl.net, a US website for Muslim women and herself a Millennial, agreed. “For Generation Z, a lot of industries are outdated. They want to be disruptors. They want to flip these institutions upside down, and that gives us a lot of hope.”

4 August 2016

Two-day Millennial 20/20 APAC Summit to look at the future of commerce

Source: Millennial 20/20. Pepper robot.
Source: Millennial 20/20.
Singapore will play host to the Millennial 20/20 APAC Summit, a two-day event running from 7 to 8 September 2016. Over the two-day period, the Millennial 20/20 APAC Summit will host over 130 speakers, a series of interactive and experiential showcases, 50 panel discussions, 24 keynote presentations and interviews around understanding the millennial consumer.

“Times are rapidly changing and the millennial generation already has an active role in reshaping our commerce marketplace. The Millennial 20/20 Summit will ignite the conversations that are paramount to help brands and businesses adapt and stay relevant in one of society’s most influential movements,” said Rupa Ganatra, Founding Partner, Millennial 20/20.

With its global connectivity and resources for business innovation, Singapore will be the first city in Asia and second in the world to host the summit. This year’s edition will gather more than 1,500 brands, companies, founders and startups to look into the future of commerce from across the four key industry sectors of travel and hospitality, food and beverage, fitness and sport and fashion and beauty.

“Singapore with its robust infrastructure, communities and innovation capabilities makes it a natural choice for us to launch the Millennial 20/20 Summit. Its progressive environment for innovation has led it to be a leading player in disruptive technology as most businesses embrace ways to co-innovate with the technology industry to reach the next stage of growth,” added Simon Berger, Founding Partner, Millennial 20/20.

Discussions for the summit will centre around the evolving business landscape in a millennial generation where innovation, disruption and technology are key components of its future. The summit focuses on pillars such as retail, marketing, mobile, payments, video, social, e-commerce, customer relationship management (CRM), advertising and big data. The topics are aligned with Singapore’s vision of embracing technological innovations and enterprise to transform its economy of the future.

Each of the industry tracks feature a distinguished speaker panel of local and international industry heavyweights such as Mark Liversidge, Chief Marketer of Hilton Hotels; Tom Glick, Chief Commercial Officer of City Football; Elaine Rodrigo, Global Director of Mondelez; Victor Ciu, CEO of One Championship; Aseem Puri, Chief Marketing Officer of Unilever; Clarence Chew, Chief Marketing Officer of Decathlon; Magnus Grimeland, Managing Director and Co-Founder of Zalora Global Fashion Group; Alexis Horowitz-Burdick, Managing Director of Sephora Digital; Cheryl Goh, Vice President of Marketing, GRAB; Deepesh Trivedi, Head of Retail & Ecommerce, Facebook; Fergus O'Hare, Head of Creative Shop APAC, Instagram and James Rothwell, Director Of Marketing - Southeast Asia, Hong Kong, Taiwan, Netflix.

Session topic highlights include:

Selling Real Value: Building brands in an ad-free world 
 “What do they really want?” Talking to the next-gen consumer, fan and ambassador online and offline
Rewire & Rethink: The hotel proposition for the 21st century traveller 
Winning in a Billion Dollar Industry without landing a punch; 
New Spirit of Innovation transforming the Space Tourism industry; 
21st Century football fans – Mobile. Digital. Global: Driving innovation on and off the pitch; and Delivery 2.0: Changing Food Consumption Habits and the Business Models that are disrupting it.

Another highlight of the summit will be an experiential showcase of a ‘store of the future’ presented by headline partner Accenture. Featuring The World of ME, the inspirational playground for consumers will give visitors the opportunity to immerse themselves in innovative products, services and experiences; co-create and test ideas, and participate in live events.

Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is collaborating with Millennial 20/20 to surface the most innovative startups in this space. Up to 25 startup companies which have developed truly innovative technology in future of retail, future of media, brand and content innovation, social impact and data, insights and personalisation, will be handpicked to be part of the Unilever Foundry’s Startup Street. The selected startups will be given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.

Millennial 20/20 will also feature 20 showcase exhibitors including Dynamic Yield, which optimises yield across channels and enables real-time personalisation; StoryStream, a live content management provider; and fraud management provider Cash Shield. Digital experience providers will include  Baozun, a digital and e-commerce service partner in China, Spotify for Brands, as well as BrandTone, which helps to grow brands. Happy Marketer, a digital experience specialist, and Sizmek, and advertising technology company that was just acquired by Vector Capital, will also be at the event. Other highlighted exhibitors include Carpal, a same-day delivery courier; Agility Research, a full service research and consulting company with a core focus on the affluent and luxury consumer; and What3Words, representing a new way to communicate location,

Interested?

The event will be held at the ArtScience Museum in Singapore from 9am on September 7 to 5pm on September 8. An early bird access pass costs S$400. Registration is open to the public.

15 July 2016

LinkedIn compiles insights on Millennials into playbook

Source: LinkedIn website. Banner for the Millennial Playbook.
Source: LinkedIn website. Banner for the Millennial Playbook.

LinkedIn has shared marketing research from Carat Consumer Insights that identifies four broad personas for Millennials:

#TrendNetters are the closest to the media perception of millennials. They live their lives online, and thrive on feedback and peer recognition

#AlterNatives are more quiet, introverted, and concerned with privacy. They’re more tech-savvy than others because they want control of the devices they own

#LYFPreneurs are ambitious, hard-working, hard-playing go-getters looking to find the next transformative business model

#BetaBlazers are intensely knowledgeable, forward-thinking, trailblazing types who are all about quality over quantity

LinkedIn’s research discovered the number one thing Millennials want out of a job is advancement opportunity, narrowly beating out better pay and challenging work. "That makes sense; the days of spending 40 years in one job are long gone. We want to move up the ladder fast. And if we get stalled, we’re not shy about seeking out new opportunities," said Alexandra Rynne, Associate Content Marketing Manager, Marketing Solutions, LinkedIn, in a blog post.

Rynne also noted that Millennials spend time on LinkedIn, too. The 87 million millennials on LinkedIn worldwide, account for under a quarter of members, and yet 30% are long-form publishers on LinkedIn, she said.


Interested?

LinkedIn has compiled its insights on Millennials in the Millennial Playbook. The playbook includes
  • The four types of Millennials, according to Carat Research
  • Top Millennial occupations on LinkedIn and what Millennials want in a job
  • What content Millennials engage with the most on LinkedIn
  • The top 26 Millennial influencers to follow

30 March 2016

UOB launches first millennial-focused credit card

The United Overseas Bank (UOB) Young Professionals Survey* has found that millennials’ wanderlust and desire to share culinary experiences with their friends and families are shaping their spending behaviour. UOB hopes to serve one in two millennials over the next three years as they will soon make up the largest demographic of consumers in Singapore. 

UOB defines millennials as individuals aged between 26 to 35 years old. According to the Singapore Department of Statistics, there were more than half a million millennials in Singapore** in 2015. Of these, about 90% have entered the workforce***, many as young professionals****. 

In 2015, UOB’s millennial customers were more willing to spend on dining out and entertainment than their older peers*****. They spent 13% more on food and travel****** as compared with customers above the age of 35. Jacquelyn Tan, Managing Director and Regional Head of Cards and Payments, UOB, said that within the next decade, millennials’ spending habits will form the backbone of the future economy as they will become the largest segment of the local workforce. 

“Millennial spending currently accounts for 20% of UOB’s total card spend and one in three millennials in Singapore currently banks with UOB. We expect the number of our millennial customers to increase as we introduce more products and services that meet their lifestyle and banking needs,” said Tan. 

According to UOB’s data, millennials, as digital natives who grew up on the Internet, spent 10% more online in 2015 compared with 2014. Travel accounted for the largest share of all online spend (35%). Top travel websites included Agoda, Tiger Airways, Scoot, Jetstar and Expedia. Based on data gleaned from the spending and lifestyle habits of millennials and a customer poll conducted in January this year of over 600 UOB cardmembers aged between 26 to 35 years old, the Bank is boosting its offering to this group of customers starting with the launch of a new credit card – UOB YOLO. 

The essence of the card is encapsulated in the millennial mantra You only live once. The new card gives millennials priority access to popular bars and clubs such as Kyo and Timbre, access to dining deals at the latest restaurants and rebates on popular travel websites such as Agoda and Expedia. The UOB YOLO also features Southeast Asia’s first ‘quick read’ card face, designed to make customers’ e-commerce experience more convenient. Instead of the 16-digit card number laid out in a horizontal line, the card numbers are laid out in a 4-by-4 stack on the top right hand corner of the card, making it easier for customers to read when conducting online transactions. 


UOB YOLO customers who are adept in all things digital can also be among the first in Asia Pacific to make contactless payments with tokenised security. All they have to do is tap their Android smartphones at more than 10,000 near field communications (NFC)-enabled terminals in Singapore through the Bank’s mobile app UOB Mighty. The app further offers them access to exclusive local dining deals and authentic food reviews. 

“The UOB YOLO is part of the Bank’s larger strategy to serve young professionals’ financial needs in one of Asia’s most prosperous economies. It demonstrates our commitment to enhancing the banking experience for this group of customers. We are confident that UOB’s digitalisation journey will be relevant and will make banking and payments more convenient for our customers,” said Tan. 

Interested?

Millennials and the young-at-heart who would like a UOB YOLO can visit the microsite

*The customer survey polled 621 UOB card members aged between 26 to 35 years old. It was conducted by UOB in January 2016. 
*****According to UOB’s data on 2015 credit card spend. 
******Travel constitutes air tickets, lodging and other travel services. 

5 May 2015

LinkedIn explores the new norms @Work around the world in new study

Source: LinkedIn.

Professionals in Singapore have become more confident about speaking up and are becoming more assertive at work, according to new research by LinkedIn, the professional network. LinkedIn’s New Norms @Work study* shows that 58% of professionals would now challenge their colleagues by voicing their opinions compared to when they first started their career. 

One in every two professionals surveyed also disagree that they are “yes employees” — someone who does as he/she is told and is not likely to question authority. Compared with their peers in Malaysia – where 64% of those surveyed said they are “yes employees,” Singaporean professionals are more vocal but trail behind those in Indonesia (37% are “yes employees”).

In Singapore, professionals aged 25-34 – or the millennials – appear to be the most eager to please. Over half or 55% say they consider themselves as “yes employees”, compared to 43% of professionals in the 55-65 age group, suggesting that the confidence to speak up come with more work experience.

“The diversity of opinions in any organisation, if harnessed effectively, goes a long way towards strengthening the quality of decision-making. It will also help to enhance Singapore’s attractiveness as a key regional business hub,” said Cliff Rosenberg, Managing Director, Southeast Asia, Australia and New Zealand at LinkedIn. “Employers need to create an even more conducive environment for employees to feel comfortable about speaking up. Professionals can also share their wealth of expertise on platforms like LinkedIn to benefit a broader group, and to build their professional brands at the same time.”

Some other interesting findings include:

Dressing

While many workplaces have implemented more liberal and casual dress codes, professionals still dress to impress. First impressions do count and close to half (48%) of professionals surveyed in Singapore say that they will dress up more for meetings held during the workday,

Women feel most pressured to impress in the workplace, with 37% believing they get judged more for what they wear at work (the global average is 25%), while men believe they will appear more professional by dressing smartly (46%). Men, however, tend to look for a more prescriptive approach than their female counterparts and prefer an environment that has clear norms of work attire. Overall, there is a clear idea of what constitutes appropriate work wear with 39% of males and 47% of females maintaining separate work and home wardrobes.

Reputation

LinkedIn’s study also suggests that a blemish-free professional brand is extremely important to professionals in Singapore, with some indicating they will go to great lengths to protect their reputations, even if it means being dishonest. One-third (34%) of professionals in Singapore reported that if they were fired from a job, they would make it look like they left of their own accord; 24% wouldn’t mention it at any cost while 1% would even lie about it. Between the sexes, males (34%) are more likely to be upfront and completely honest about the situation, compared to females (27%).

Online profiles

Reflecting the digital savvy of professionals in the country, the online profile photo is now an opportunity to make a good first impression. This is especially so for professional networking sites; 35% of those surveyed in Singapore say they think more carefully about their profile pictures on LinkedIn compared to other social networking sites. Conscious of the need to establish and protect their professional brands, 43% of Singaporean professionals say it is “very important” for them to keep their professional and personal social media profiles separate.

A global comparison of the 19 countries that participated in the study finds that the value placed on one’s professional brand is similar from country to country with some differences across markets:

· Across markets, one quarter of all respondents agreed that women get judged more for what they wear at work.

· In India, one quarter of full-time working professionals reported wearing a suit or formal dress to work the most frequently, compared to only 3% of their counterparts in Sweden.

· Indonesia professionals are the most image-conscious, with the highest number (51%) of professionals there saying they think most carefully about their professional profile picture, compared to only 4% in Japan.

· Professionals are speaking up globally. When asked the one thing they would do now compared to when they started their careers, over half of professionals worldwide reported that they would challenge their boss by voicing their opinion, challenging ideas, etc.

Next steps?

LinkedIn encourages professionals to join the New Norms @Work conversation by sharing their #WorkSelfie on LinkedIn and across social media channels. Visit a blog post for tips on how to take a great work selfie and to learn more about the New Norms @Work global study.

*In April 2015 LinkedIn partnered with Censuswide to survey more than 15,000 full-time professionals around the world. Respondents between the ages of 18-66+ were surveyed in 19 countries including theUS, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Singapore, Spain, Sweden, and the UK to unearth mainstays in office culture and gain a better understanding of how full-time working professionals view themselves and are reshaping their professional brand for the modern workplace.