6 May 2015

L'Oreal marks 1 million Facebook fans milestone for its Beauty for All Facebook page

Source: L’Oréal.

By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalisation of beauty a successful focus, as can be seen by the engagement with its Beauty For All Facebook page. In May, the company announced that the page had over 1 million fans.

The page explores how beauty is expressed in different parts of the world, including in Istanbul and Seoul, and learn beauty rituals in different countries. These illustrations are punctuated by graphics referring to the beauty attitudes of our consumers and the viewpoints of philosophers and sociologists seeking to explain these expressions of beauty.

"It's also the first time that the Group has sparked a dialogue sharing its beauty expertise on social media with the public on a global scale", explains 
L’Oréal's Head of Image & Corporate Communication Andrea Cabrera.

Beauty for All was launched eighteen months ago. It is complemented by Instagram and YouTube channels.

View Peter Lindbergh's film for L’Oréal, which is a visual interpretation of the Beauty for All vision.