“Companies have now begun to develop safer and more effective products made from natural ingredients. For instance, Unilever has a natural professional hair shampoo product line under the brand name Suave,” says Faisal Ghaus, Vice President of Technavio.
“Clairol Herbal Essences has also launched the Naked Line range that uses no heavy residues, parabens or dyes.”
Trends to watch for over the forecast period include rising demand for organic shampoos, dry shampoo and professional shampoo as popular categories, and also more men taking an interest in shampoo.
Key vendors mentioned in the report include Henkel, Kao, L'Oréal, P&G and Unilever.
Find out more about the Global Hair Shampoo Market 2015-2019.