12 June 2015

Identify the greenest hotels in the world with GreenHotelWorld

Source: GreenHotelWorld website.

Through a recent partnership with TripAdvisorGreenHotelWorld has integrated green hotels included in the TripAdvisor GreenLeaders Program to claim the largest collection of certified, verified green hotels on one hotel platform.

GreenHotelWorld filters more than 8,000 green hotels worldwide based on their certified and verified green practices. GreenHotelWorld has systemised the standards introduced by the Global Sustainable Tourism Council (GSTC) to determine its green practices categorisation. The GSTC serves as the international body for establishing and managing standards for sustainable tourism and is recognised as the accreditation body for green hotel certification labels.

“There are many green hotel certification labels with different focus, quality and credibility out there,” said Robert Boer, founder of GreenHotelWorld. “Our Green Rating algorithm helps.. to search and filter through these labels and select hotels based on their certified and verified green practices.”

In addition, the platform proposes 124,000+ low cost guarantee non-green hotels that are rendered carbon neutral for travellers through a free integrated service that offsets CO2 emissions created by hotel stays*. GreenHotelWorld commits to offsetting 26.6kg of C02 emissions for overnight hotel stays.

GreenHotelWorld has partnered with myclimate, one of the world’s leading providers of voluntary carbon offsetting measures, to calculate and offset the CO2 emissions of user bookings. “At the end of each year, myclimate will audit our bookings and determine if we have compensated sufficiently based on our estimated average of 26.6 kg per overnight stay,” said Boer. “We are really happy with the projects myclimate has selected for us in India, Kenya and Nicaragua because they combine CO2 offset with poverty alleviation.”

At GreenHotelWorld.com, companies can filter search results by a hotel’s verified green practices such as the protection of the environment, social responsibility, support for local economy and/or preservation of cultural heritage. Free CSR reporting for businesses is provided along with customised pages online for special events and conferences for attendees, in which carbon neutral hotels are proposed and tracked for CSR reporting.

“We aim to educate and empower our customers to be part of the transition to a sustainable economic model. Why should the consumer pay to offset the carbon emissions of a service sold to them by a travel company?” said Willem Blom, co-founder and Head, Business Development and Partnerships, GreenHotelWorld.

“Our goal is to make green travelling the new status quo and that next to location, price and availability, the hotel’s green practices become as important,” added Jonas Casanova, who leads the technology team at GreenHotelWorld. “We want to appeal to all eco-conscious business and private travellers in the world to become our ambassadors, fans, followers and customers to make this green impact together.”

*One overnight hotel stay produces an estimated 20.6kg of CO2 emissions in “non-green” hotels. This is called a CO2 footprint (United Nations World Tourism Organization).