14 June 2015

StarHub revamps loyalty programme so customers can redeem more

Singapore's StarHub has unveiled a revamped customer incentive programme to enable customers to earn and redeem points sooner.

StarHub is partnering e-merchants to allow customers to earn StarHub Rewards Points while shopping online. Agoda, a hotel booking site, was the first merchant to partner StarHub. Shopback—a Singapore-based startup that connects consumers to e-tailers such as ASOS, Groupon, Lazada and Zalora is also on board.

Every dollar spent at Agoda via starhub.com/agoda will earn one StarHub Rewards Point for StarHub customers. Customers who shop at Shopback via starhub.com/shopback may earn one or more StarHub Rewards Points. StarHub will also be partnering merchants for one-off promotions. Those who book a hotel from Agoda for June will earn three times the number of StarHub Rewards Points.

The Points can then be used to redeem StarHub Rewards across its Eat, Shop and Play catalogues, which include over 50 merchants and brands.

As part of StarHub’s SG50 promotions, customers can also look forward to redeeming over 5,000 items for 50 StarHub Rewards Points across a span of five weeks from early July.

“At StarHub, we value the loyalty and support of our customers. That is why we enhanced our loyalty programme around their needs; to reward them with what is relevant to them. We recognise that, increasingly, consumers are shopping online, hence, our partnerships with Agoda and Shopback will enable customers to be rewarded whenever they shop online with our partners,” said Jeannie Ong, Chief Marketing Officer, StarHub.

“Through these partnerships, customers will be able to earn StarHub Rewards Points faster and redeem for rewards they want across a richer variety of options. We are constantly on the lookout to bring the latest trends and offerings to our customers, and will continue to introduce more partners and exciting rewards options in the near future.”


Find out more about the loyalty programme
Existing customers can redeem rewards (login required)