27 June 2015

New freemium platform aims to provide wellbeing

Source: Body Mind Me. Chopra (left) and Machaiah.

Jiyo, a wellbeing platform that has been co-founded by Deepak Chopra, physician and best selling author, and Poonacha Machaiah, entrepreneur and technology expert, is now available in beta.

Jiyo analyses users' daily activities and offer insights and tiny habits to nudge them on their path to wellbeing in return for a sacrifice in privacy. Aggregate data from trackers, sensors, public databases, and apps is turned into meaningful information and users can engage, learn, and interact with a range of curated content as well as connect with experts on the platform.

"The goal of Jiyo is to help people experience a joyful energetic body, loving compassionate heart, restful alert mind and lightness of being. This is the key to personal and planetary transformation," said Chopra.

"Jiyo aims to democratise wellbeing by leveraging mobile technology, devices/sensors and predictive analytics to provide contextual services (content+services) to the user that will enable them to make positive behavioral changes," added Machaiah.

Jiyo's platform uses the mobile phone as the primary medium to start the user on the journey of transforming their personal wellbeing. The platform will have a blend of free and premium paid content, products and services.