28 June 2015

YEEZY BOOST sold out in Singapore

Source: adidas Originals. The YEEZY BOOST 350.

Taking a leaf out of Xiaomi's limited edition strategy to boost interest, Adidas Originals' YEEZY BOOST 350, launched in Singapore on 27 June, is already sold out online.

The shoe embodies Kanye West’s ambition of creating a clean, modern, effortless template for footwear and apparel and follows the launch of the sold-out YEEZY BOOST, which was itself a sequel to the YEEZY Season 1 by West and adidas Originals that was launched in this February at New York Fashion Week.

The shoe is designed for comfort and performance, and features an upper composed entirely of adidas’ Primeknit: a breakthrough material that fits like a second skin.

The YEEZY BOOST 350 costs S$329, if you can get your hands on it.

Hashtags: #adidasOriginals, #YEEZYBOOST