9 June 2015

Odin's SMB Cloud Insights for Indonesia shows much potential for cloud growth

Odin today released its annual SMB Cloud Insights research for Indonesia. The report forecasts that cloud-based business applications, or software-as-a-service, will soon become the fastest growing cloud category in Indonesia, growing at a CAGR of 43%.

Business applications such as file sharing and online backup are currently the most commonly used applications in Indonesia and adoption by small and medium sized businesses (SMBs) is expected to increase. Less commonly used business applications such as payroll and HR applications, as well as customer relationship management apps, are expected to see rapid growth in adoption over the next three years as well.

Said Pavel Ershov, Odin VP and GM, APAC and Japan: "Increasingly, more SMBs in Indonesia are using the cloud for their core business functions in order to compete with larger corporations. This is a scenario we expect to see play out across today's dynamic Asia Pacific business environment."

Key findings include:

The market represents more than 4 million SMBs using cloud services. 

Unified communications – which includes hosted business voice services, email, and collaboration applications – is the second-largest category of the Indonesian cloud market (Rp4 trillion or US$324 million) and is poised for expansion.

Nearly 80% of Indonesian SMBs do not use email services. Only 1% use in-house servers for email, another 7% use a service provider, and the remaining 12% use free email services.

Today, only 11% of Indonesia’s SMBs have websites. The market, worth Rp1.6 trillion (US$128 million), is set to double in the next three years to Rp4 billion (US$322 million).

More than half (55%) of Indonesian SMBs with websites have mobile optimised sites in keeping with technology adoption for many in Indonesia beginning with mobile devices. This compares to just 30% of SMBs in the US and 25% of SMBs in Germany.

“Optimising mobile sites” was ranked by respondents as the top feature, more than double the second priority of “displays on mobile without optimisation” (22%), and “only displays properly on a computer” (23%).


Download SMB Cloud Insights reports

*The Odin SMB Cloud Insights report focuses on the cloud services that have the most current and future appeal for SMBs across four key categories: infrastructure-as-a-service (IaaS), Web presence and Web applications, unified communications, and business applications (also known as software-as-a-service). Research reports are available for 15 countries including Australia, Brazil, China, France, Germany, India, Japan, Mexico, the Netherlands, Poland, Russia, Spain, the UK, and the US. Regional reports are also available for Europe and Asia Pacific.