24 July 2015

HP enhances MSA Storage for SMBs

HP has announced innovations for HP MSA Storage aimed at helping startups, small and midsize businesses (SMBs) and customers with small sites become more competitive.

New enhancements for MSA 2040 Storage help customers make better and faster decisions by accelerating applications by as much as 45% at no additional cost, through firmware upgrades1. Several new MSA 2040 bundles lower the cost of deploying hybrid flash by up to 45%2. New serial attached SCSI (SAS) connectivity for MSA 1040 Storage makes it the most affordable shared storage system in the market from a major vendor3.

“In the idea economy, time is everything. The smaller the business, the more this is magnified,” said Pras Moorthy, Country Manager, HP Storage, Singapore. “HP is committed to bringing high-impact technologies like flash to smaller customers at incredibly affordable prices – and we are doing it on proven platforms like MSA to give them the power to accelerate their business growth with confidence in their IT infrastructure.”

To help new customers accelerate business initiatives and access these higher performing systems, HP is introducing several new, aggressively-priced, hybrid flash MSA 2040 bundles. These bundles bring hybrid flash to even more affordable price points—up to 45% savings4

HP also announced new more flexible connectivity choices for MSA customers looking to deploy shared storage to support application high availability without the cost of dedicated storage networking infrastructure. The new HP MSA 1040 SAS array with support for high performance 6Gb/12Gb SAS direct host connections makes it possible to directly connect up to four application servers to create a fully redundant shared pool of capacity that can scale up to 384 TB. Eliminating dedicated SAN switching infrastructure greatly simplifies deployment for smaller sites and costs 34% less than other connectivity options.3

HP is also helping customers reduce power and cooling costs through certification of the MSA 2040 Storage family as part of the ENERGY STAR programme to reduce energy consumption and carbon footprint. The EPA has reported that use of energy-efficient servers and storage within data centres can reduce energy consumption by 20-55%5.

Pricing and Availability

· Firmware upgrades to HP MSA 1040/2040 are available via support pages on www.hp.com and are free of charge to existing customers on warranty or support contracts. The latest version, GL210R004, is available to customers in Singapore.

· HP MSA 1040 SAS array bundles are available to customers in Singapore, starting from S$7,680, with GST.

· New MSA 2040 ENERGY STAR certified SKUs are available in Singapore, starting from S$9,600, with GST.

1Based on comparison of GL200 code release to GL210 prerelease code on MSA 2040 FC with SSDs. Based on internal testing comparing GL200 code release to GL210 release, HP MSA 2040 systems with SSDs can benefit from up to 45% greater random read performance and up to a 20% greater random write performance using an 8k block size and resulting in an average latency of 30 milliseconds or less.
2Based on HP internal analysis, June 2015.
3Based on HP internal competitive analysis of publicly available competitive information, June 2015.
4Based on HP internal comparison between US list prices and new single SKU bundles. Subject to change without notice. Other MSA bundles may be priced differently. Specific pricing information available through HP direct sales and authorised resellers.