18 August 2015

AirAsia and AirAsia X launch a new inflight menu concept

Source: AirAsia.

AirAsia and AirAsia X have launched a new inflight menu concept themed Santan, replacing AirAsia CafĂ© as part of the airline group’s move towards being a high value carrier and providing its guests with an enhanced gourmet experience while flying.

There are new items such as nasi dagang* and chicken curry, a Malaysian dish from the East Coast which is now available on for on-board purchase and pre-book on both AirAsia and AirAsia X flights. Other items available for on-board purchase on AirAsia flights include teriyaki chicken rice cake, smoked chicken pizza sandwich; while new pre-book meals are tomato rice with ayam percik*, chicken satay wrap and vegetable pasta with roast chicken.

AirAsia X has also included mee goreng mamak* in its pre-book selection as part of introducing more Malaysian and Asean dishes to its guests.

Tony Fernandes, Group CEO of AirAsia commented, “Food is a big thing for us. Look at how we have made Pak Nasser nasi lemak* into a brand itself. We have people travelling from all across the region wanting to order our nasi lemak and this Malaysian dish is a standout in our inflight menu. 

"Our food is as good as restaurant food – it’s not just inflight food and this is what we want to achieve with Santan – introduce a new gourmet inflight dining experience which features cuisines from across ASEAN. We are starting with AirAsia and AirAsia X flights after the launch... but we will be implementing this across the whole group by October.”

Apart from the new pre-book meals on AirAsia Berhad (AK) flights, guests are now able to add a sweet ending to the meal of their choice with the introduction of the Maximise Your Meal option which includes a salted caramel cookie bar and a Kit Kat for RM7.

“While we continue to give low fares to our guests, we are increasing the value with new product offerings such as Premium Flex, Premium Flatbed, and the introduction of this new gourmet experience on board is part of us moving in that direction,” added Fernandes.

Interested?

All AirAsia and AirAsia X guests are encouraged to pre-book their meals to save up to 20% as compared to purchasing their meals on board, with a guarantee that their preferred meals are available. Guests who have booked their flights without meals can easily add them in via the Manage My Booking option after logging in to airasia.com.

*Food glossary
Ayam percik is grilled or roasted spiced chicken.
Mee goreng mamak is fried noodles, Indian style.
Nasi dagang consists of rice steamed in coconut milk, fish curry, and other dishes.
Nasi lemak consists of rice steamed in coconut milk, fried fish or chicken, and other dishes.