25 October 2015

Benetton to focus on empowering women with A Collection of Us

Women telling their stories and listening to other women's stories: only by sharing their wisdom will the world's women be able to build a better future for us all. 
This is the philosophy behind A Collection Of Us, a brand new United Colors of Benetton collection, comprising four capsules to be released in October 2015, December 2015, February 2016 and April 2016 respectively. 

Each of the capsules revamps a central element of the brand's identity - heritage, technique, colour, performance - by reinterpreting it and charging it with dynamic, contemporary meanings.

Knitwear, colour and innovation hold A Collection Of Us together. The capsule collections highlight the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward-looking spirit of Benetton fashion.

What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company Benetton, whose sustainability strategy for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.

Source: Benetton.
The Benetton Women Empowerment Program is a long term initiative that supports projects and concrete actions aimed at targeting important key priorities for women, following the Sustainable Development Goals set by the United Nations for 2030: sustainable livelihood, non discrimination and equal opportunities, access to quality education and healthcare and an end of all forms of violence against women.
A global campaign was launched on October 22 to accompany A Collection Of Us. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world's women.