This is the philosophy behind A Collection Of Us, a brand new United Colors of Benetton collection, comprising four capsules to be released in October 2015, December 2015, February 2016 and April 2016 respectively.
Each of the capsules revamps a central element of the brand's identity - heritage, technique, colour, performance - by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, colour and innovation hold A Collection Of Us together. The capsule collections highlight the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward-looking spirit of Benetton fashion.
What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company Benetton, whose sustainability strategy for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.
Knitwear, colour and innovation hold A Collection Of Us together. The capsule collections highlight the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward-looking spirit of Benetton fashion.
What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company Benetton, whose sustainability strategy for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.
Source: Benetton. |
A global campaign was launched on October 22 to accompany A Collection Of Us. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world's women.