|Source: BLUEPOPS website.|
BLUEPOPS, a Korean online shopping mall specialising in plus sized women's clothing (M to XXL), is designing its own clothing in house.
Elegance is key, said the owner of the mall, Jo Yeong-hwa. "The online mall needs to launch products that have a sense of identity on a regular basis in order to increase customer satisfaction."
BLUEPOPS surveys customers twice a year. Recently it learned that customers decide to buy based on product details, and is now working on providing more close up images.
BLUEPOPS maintains malls in English, Chinese, and Japanese through Cafe24, the largest e-commerce solution platform in Korea.
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