15 October 2015

FaceCake launches ShadeScout Nails app

Source: iTunes.
FaceCake Marketing Technologies, creator of the visual search mobile beauty app, ShadeScout, has launched ShadeScout Nails. Now available as a free download on the App Store, ShadeScout Nails combines FaceCake's proprietary colour search technology, which matches beauty products to any colour a user sees, with ShadeScout's easy-to-use format to create a unique mobile shopping experience for lacquer lovers.

"FaceCake's personalised platform makes it easy for shoppers to find exactly what they're looking for and our ShadeScout apps are a perfect example of that," said Linda Smith, Founder and CEO of FaceCake. "Users have connected with ShadeScout's visual search and product discovery, while brands have a unique forum to reach new consumers who might not be familiar with their products. ShadeScout Nails lets the user direct their own shopping experience, providing instant product matches and purchase options in the palm of their hand."

The colour-inspired ShadeScout Nails app gives consumers the ability to easily search for nail shades by drawing inspiration from objects they see, whether it's a dress on a magazine cover or a buzzworthy shade. Shoppers can "scout" a desired colour with the camera on their mobile device and instantly receive nail polishes that match. Featuring polish from more than 25 major and boutique nail brands including vegan prestige brand Londontown*, ShadeScout Nails helps users discover new looks in a rapidly evolving space.

In addition to finding corresponding nail shades without needing any product information, users can visualise different polish finishes and special effects, share snapshots with friends via social media, and purchase lacquers directly from the app. Additional features are unlocked for users who also download ShadeScout. Users can "scout" the same colour across both apps, which makes finding nail polish to match your lipstick, blush, eye shadow, brows and foundation.


Download ShadeScout Nails for iOS on the App Store. Asian languages supported include Japanese, Korean, Simplified Chinese, Traditional Chinese, and Turkish.

*Londontown is available at www.luxola.com