27 November 2015

Microsoft launches new Surface Pro model in Singapore

Microsoft has announced the retail availability of Surface Pro 4 in Singapore. Surface Pro 4 is the thinnest, lightest Surface Pro, yet powerful  enough to run full Microsoft Office and brings Windows 10 features to life - including Windows Hello, Surface Pen and Microsoft Edge.

“Surface Pro 4 brings together the performance of a laptop and the full power of Windows 10 with the portability of tablet,” said Arthur Huang, Director, Consumer Channels Group, Microsoft Singapore. “Surface has transformed the category by focusing on productivity, creating a highly versatile device that people love to use.”

Huang showed some numbers related to Windows 10. 

At just 8.4 mm thick, Surface Pro 4 features Windows 10 Pro, a 12.3" PixelSense Display and 6th Generation Intel Core m, Core i5, and Core i7 processors. Surface Pro 4 is not only 30% more powerful than Surface Pro 3 but also quieter, runs cooler and also longer, with up to nine hours of battery life*.

“The 6th Generation Intel Core processor family sets a new standard of computing with enhanced performance, graphics, and battery life, making possible the remarkable performance and power-efficiency you see in ultrathin devices like Surface Pro 4,” said George Chacko, Director, Pricing & Product Marketing Group, Intel Asia Pacific & Japan.

“Together with Microsoft, Intel is constantly pushing the limits of personal computing with state-of-the-art experiences, and we’re very excited to bring these innovations to market with Surface Pro 4.”

A recent survey** conducted by Microsoft with 1,200 Asian consumers under the age of 25 years of age found that 42% of respondents wished to get a new 2-in-1, tablet or laptop device this festive season. Fifteen percent of respondents already have a 2 in 1, Huang shared, while 59% want a touch surface on all their devices. Additionally, 43% want a digital assistant, while 41% want a digital pen.

"Millennials hate passwords," said Huang. "51% thought 'too many passwords' is an issue in their everyday digital lives. Seventy percent would be willijng to pay to overcome security and privacy challenges, and 52% identified privacy and security as their top concerns with digital lifestyles."

Surface Pro 4 is perfect for people who place a premium on portability, yet require significant productivity and performance – mobile professionals or people in business environments who need high levels of corporate access, data security and central manageability.

New Surface accessories, such as the new and improved Surface Pro 4 Type Cover***, take Surface Pro 4 from tablet to laptop in an instant. The Type Cover features a redesigned mechanical keyboard with optimal key spacing for fast and fluid typing. The redesigned Surface Pen packs 1,024 levels of pressure sensitivity, letting you write, draw and mark documents with precision 'ink'  on one end. A new feature is an 'eraser' on the other end.

The Surface Pro 4 features as musical support.
The Surface Pro 4 as an artist's tool. 
The Surface Pro 4 renders 4K video with ease.

With Surface Pro 4, Microsoft’s commitment to business continues with the largest set of early adopters of a Surface device in business ever. Already, customers from a variety of industries including mobile field sales, professional services, energy and the public sector have purchased Surface Pro 4 to help streamline operations and help employees maximise productivity.

The Surface Pro 4 is powerful enough to run Autodesk software.

Additionally, Microsoft will double the commercial reseller channels in Asia Pacific to 300 partners by early next year, including 20 commercial resellers in Singapore, so businesses can more quickly and easily incorporate Surface into their environments.


The Surface Pro 4 Intel Core m, Core i5, and Core i7****  models are available at microsoftstore.com, more select Singapore retailers - not just Challenger, Courts, and Harvey Norman but also at Newstead, a total of 70 stores, as well as via authorised commercial partners.

Surface Pro 4 starts at an estimated retail price of S$1,399.

Hashtag: #DoGreatThings

*For video playback, testing conducted by Microsoft in September 2015 using s preproduction Intel Core i5, 256GB, 8GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except Wi-Fi, which was associated with a network and Auto-Brightness, which was disabled. Battery life varies significantly with settings, usage and other factors.

**An online survey was conducted with YouGov with 1,200 youths under the age of 25 in Australia, Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, Japan, Korea, mainland China, India, Hong Kong and Taiwan. 

***Sold separately.

****The i7 models begin shipping from 10 December 2015.