4 January 2016

Marketing professionals warn of turnover in 2016

A majority of marketing professionals across Asia Pacific plan to switch jobs this year. According to specialist recruiter font talent, which surveyed industry professionals across Hong Kong, Malaysia, New Zealand and Singapore, local talent said the main reason for wanting a new role is the desire for better pay and benefits (32%), followed by more professional development opportunities (23%) and shorter working hours (20%).

Come early 2016, 57% of professionals across the marketing, digital and creative sector said they plan to leave their current job. Even more talent (74%) said they would use the Christmas 2015 cto take stock of their career and decide what their next move should be.

Said Jacqui Barratt, Director at font: “From an employment perspective, it is worrying that such a high number of marketing professionals are planning to job hop in the new year. This reiterates a very real need for employers to focus on their long-term retention efforts, and for talent to speak up to their managers about their career goals and direction. Open communication is key to ensuring talent stay motivated and engaged as we move into 2016.”

While fixing job dissatisfaction requires a long-term strategy, the study revealed talent could be perked up over the Christmas period with company gifts such as cash (36%), a nice Christmas meal on the company (27%) or an extra day off (22%). Surveyed in late 2015, more than half (56%) of respondents said their company would be swapping presents or partaking in a Secret Santa activity.