21 February 2016

Alcatel IDOL 4 Series includes augmented multimedia features

- Boom Key offers custom-made features for taking photos, listening to music, and enhancing the user interface
- Audio experience supported by Waves and JBL with high quality in-box JBL headphones
- Reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down
- VR-in-the-box: VR goggles create an immersive virtual reality experiences anytime, anywhere*

ALCATEL has launched its premium IDOL 4 and IDOL 4S smartphones, which enable an augmented multimedia experience.

"The IDOL 4 series marks another milestone in ALCATEL innovation," said Dan Dery, Chief Marketing Officer at ALCATEL. "The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we're really excited about, and something I'm eager to show my friends is that we've augmented IDOL 4's multimedia experience. A screen that offers a stunning display from any angle, an all-in-one powerhouse audio eocsystem and a professional-calibre camera."

Boom Key offers useful shortcuts

The key is preprogrammed with different tasks depending on the context. In camera mode, the boom key allows pictures to be taken in standby mode. Pressing and holding the button puts the camera into burst mode. Using the Boom Key while in the gallery shuffles the photos for instant sharing as a photo collage or a short slideshow. Videos, music, and games can also be boomed.

Amped-up display, camera and sound
The IDOL 4, featuring the Qualcomm Snapdragon 617 processor, and the IDOL 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience enhanced photography and videography, as well as home theatre-quality audio. The Qualcomm processors also feature an X8 LTE modem and 802.11ac Wi-Fi connectivity to support fast download speeds. Additionally users will enjoy all-day battery life. 

"Both Snapdragon 617 and 652 processors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for ALCATEL consumers," said Alex Katouzian, SVP, product management, Qualcomm Technologies. 

IDOL 4 cameras offer auto-focus in 0.1 to 0.3 seconds, as well as 360-degree photos. The smartphones can produce crystal-clear shots even in the dark. Both smartphones sport displays that can be viewed in bright sunlight and from any angle using Qualcomm Technologies' Assertive Display technology.

For a superior audio experience, ALCATEL teamed up with audio brands, JBL and Waves. 

Other IDOL 4 series audio features include two powerful 3.6 watt speakers, Hi-Fi surround-sound for the headset, and optimisation of audio presets for powerhouse sound. The J22 JBL headphones employ high-performance drivers. A high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.

Augmented reversibility

The IDOL 4 and IDOL 4S are reversible in three ways. The interface rights itself no matter if the users picks it up right side up or upside down. In addition, it is reversible left to right: stereo sound is always on the correct side, even when the phone is flipped. In addition, a strategically placed speaker grille ensures that sound is unobstructed whether the phone is facing up or turned over.

Augmented reality

The IDOL 4S comes with packaging designed to transform into a pair of virtual reality goggles. Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, a built-in app to access saved virtual reality content or handle content streamed in realtime via LittlStar.

THe IDOL 4 and IDOL 4S will be offered with gold, dark gray, rose gold and metal silver casings. The front glass touch panel and glass back cover give the phones a premium look and feel. The IDOL 4 series' slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its luxurious feel.


Read the WorkSmart Asia blog post about the LG Stylus 2 at MWC 2016.

Hashtag: #MWC16

*VR-in-the-box is optional depends on the variants of IDOL 4 series