- Vostro portfolio balances performance with style for small businesses
- Redesigned Precision workstations deliver sleek, new options for creative professionals
- OptiPlex business PCs are smaller, faster and more energy efficient
- New Dell printing solutions offer one-stop access to multiple cloud-based services
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| Rakesh Mandal, Director and GM, Client Solutions, South Asia & Korea, Dell, talked about Dell's commitment to deliver cutting-edge products designed based on insights gained from users. |
Dell has announced a new wave of end-user computing solutions that address the diverse demands of mobile workers and professionals worldwide. The solutions bring the latest computing technologies within new sleek form factors reminiscent of Dell's consumer portfolio. In partnership with Microsoft and Intel, these systems ship with the new Windows 10 platform and 6th Generation Intel Core processors or the latest Intel Xeon processors for mobile workstations, enhancing the customer experience.
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| Dell has charted the changing norms in the workplace and tailored its new solutions accordingly. For example, 59% of employees have less office space compared to 10 years ago, and 50% of employees check email and take work-related calls after office hours. According to Dell, the rapidly evolving workforce requires businesses to invest in technology that enables employees to work faster, make better decisions, and be more productive and collaborative. |
“2015 has been an amazing year for us, so we wish to continue meeting our customers’ most pressing computing needs by bringing together industry-leading solutions to deliver powerful and beautifully-balanced products to our customers,” said Rakesh Mandal, General Manager, Client Solutions, South Asia and Korea, Dell.
Foong Chee Ngiam, Chief Marketing and Operations Officer, Microsoft Singapore elaborates, "Our goal at Microsoft is to empower every organisation and individual to do more and achieve more. With Windows 10, we are delivering a more personal computing experience across devices with new features while enabling mobility of experiences across devices. As of January this year, more than 76% of our enterprise customers are on active pilots of Windows 10, and we now have over 22 million devices running Windows 10 across enterprise and education customers globally. We are proud that together with Dell, we’re able to bring the familiarity of Windows together with top-notch computing solutions to businesses in Singapore to address the working demands of an ever evolving workplace.”
Mandal noted that addressing evolving user needs, ensuring future readiness, is a priority for Dell. Customer feedback and several workplace personas developed through research influence research and development efforts, he said. "Dell designs solutions based on user experience," he stated during his presentation.
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| Mandal's presentation included an introduction to five different workplace personas: desk-centric, corridor warrior, on-the-go pro, remote and purpose-built, and the four categories of computing solutions that address their needs. Desk-centric employees would be most productive with multiple large displays, and an efficient use of space for example, while corridor warriors require convenient, portable solutions that allow seamless transition between stations as they move around the office constantly. |
Dell and Windows 10
Starting in 2013, Dell began collaborating with Microsoft to take advantage of key features offered within Windows 10. New devices are optimised for Windows 10 usage with Continuum, Office Mobile Apps and Microsoft Edge, which allows users to annotate web pages and share them. Windows 10’s built-in, enterprise-grade security also helps companies protect against modern cyber threats. In addition businesses can control the frequency of their updates and select the functionality that is right for different groups of employees.
“The concept of a future workforce is one that is taking place now. Every day, we see the transformation of teams that are more mobile and seamless – collaborating in a borderless, high-performing environment. Intel technology is critical to this evolution. Devices built with our partner Dell, which feature 6th Gen Intel Core processors, are purpose-built to deliver an impactful experience for business and pleasure with an optimal blend of mobility and performance,” said Sameer Tupaki, Head of Marketing, Intel Singapore and Malaysia.
Latitude: designed to impress
The Latitude 3000, 5000 and 7000 Series have been completely refreshed with thin and light designs, with excellent efficiency and powerful processing options. Dell took design cues from its XPS consumer line, resulting in the same sleek form factor and unique materials that deliver light weight and rigidity throughout the commercial lineup.
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| Liow Yee Fong, Client Solutions Director, Malaysia and Singapore, Dell, explained that Latitude and Vostro have different target audiences. Latitude is the Dell branding for commercial notebooks for corporate accounts while the Vostro family is targeted at small businesses, home offices, or companies with 10 to 20 staff who may not need the trusted platform module (TPM) that is found in Latitude devices. The TPM offers hardware-based data protection. |
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| From left: the Dell Latitude E7270; the Latitude E7470; and the Latitude 3000 series (3570). |
The Vostro portfolio is suitable for both home and business use. The new Vostro 14 3000 Series (3459) laptop is powered by energy-efficient Intel processors with up to 6th Generation Core i7 performance to deliver up to nine hours of productivity for the mobile workforce*. It also features a scratch-resistant textured cover.
The new Vostro 14 5000 Series notebook (5459) is crafted in Era Grey anodised aluminum, and delivers up to nine hours of battery life. The Vostro 14 5000 Series notebook also comes with an easy-to-use and reliable security solution featuring a fingerprint reader and Windows 10 biometric recognition for commercial users.
Precision workstations offer more power
Redesigned to meet the needs of creative professionals and all rigorously tested to ensure compatibility with key software applications, the new mobile workstations combine thinner, lighter industrial designs and brilliant displays with the latest graphics technology, new processors and faster memory and storage. Significant updates have also been made to the entry line of Dell Precision tower solutions.
This portfolio offers configuration options such as the new 6th Generation Intel Core processors, first Intel Xeon processors for mobile workstations and future Intel Xeon processors E3-1200 product families. The latest professional graphics from AMD and NVIDIA deliver significant compute capacity and visual performance. New screen options include the first PremierColor 4k Ultra HD displays with 100% minimum Adobe RGB color gamut. Full HD and UHD options on its InfinityEdge display offers a virtually borderless screen to give a 15.6" viewing area in a relatively small form factor. Thunderbolt Type C is also supported for the mobile Precision family.
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| Huang Zhiwei, Business Development Manager, Client Solutions, Singapore Commercial, Dell, introduces the customised mounts for OptiPlex desktops. |
New OptiPlex desktops optimise the workplace
The fully revamped OptiPlex portfolio, said to be the world’s most secure and manageable commercial desktops, changes perceptions about the commercial desktop with smaller, faster and more energy-efficient micro form factor, small form factor, and mini tower designs. The refresh leverages Skylake* processors, having skipped Haswell and Broadwell models, said Huang Zhiwei, Business Development Manager, Client Solutions, Singapore Commercial, Dell.
Space savings are significant compared to previous models. The mini tower is 43% smaller than the previous generation while micro desktops can save more than 7,700 sq ft of workspace when replacing 10,000 legacy desktops. According to Huang, customers are mounting the micro form factor systems behind monitors to create 'pseudo all in ones'.
The updated portfolio leverages a new 3000/5000/7000 model numbering structure to simplify product comparison and selection for customers, and includes:
OptiPlex 7040: a compact enterprise-class desktop with premium management and security and extensive expandability, including discrete graphics, dual hard drives and triple display support
OptiPlex 5040: A commercial desktop with advanced performance over the 3040, with security and manageability;
OptiPlex 3040: A business desktop offering security, manageability and high performance at the lowest entry price point for a commercial desktop; and
OptiPlex 24 7000 Series All-In-One (7440): A secure all-in-one with a sleek design, a 23.8" Full HD display and an optional 4K Ultra HD display;
OptiPlex 22 3000 Series All-In-One (3240): An all-in-one with business-class performance and a new 21.5" Full HD display.
Dell peripherals deliver productivity
As the No. 1 monitor brand worldwide**, Dell unveiled a new collection of CES Innovation Award-winning monitors. This includes an Ultra HD 4K OLED monitor, and two new InfinityEdge monitors that offer a virtually bezel-less display and wireless monitor support.
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| The Dell UltraSharp 30 Ultra HD 4K OLED monitor is Dell's first OLED display. |
Viktor Petrasek, Product Marketing Manager, Dell Displays, Asia, Pacific and Japan, said the UltraSharp 30 will be available in May 2016 in Singapore for S$6,999. "(We want to) take a very premium technology and try to drive it into a market where it hasn't been before in terms of the price band and the quality," he said.
The Dell UltraSharp InfinityEdge monitors feature the world’s first InfinityEdge displays with ultra-thin borders on all sides. Designed with a complementary arm that offers greater adjustment flexibility and integrated cable management, this recipient of 2016 CES Awards in Innovation and Eco-Design helps maximise available workspace. Both the 27" Quad HD and 23.8" Full HD monitors offer premium screen performance, colour precision and connectivity. "We're supporting the productivity story and giving you a more engaging experience with the screen," Petrasek said.
The Dell UltraSharp 24 Wireless monitor allows users to wirelessly display and manage content from a Windows-powered laptop and Android smartphone concurrently via Miracast. Once connected, the phone can be controlled with an attached keyboard or mouse. Petrasek disclosed that the monitor will be available in the APJ region this April.
Dell offers an ecosystem of accessories to complete the working experience. The recently announced Dell Dock and the Dell Thunderbolt Dock offer commercial users the opportunity to effectively integrate displays, mice and external keyboards. Both new docks are equipped with the next generation USB Type-C ports which support USB, DP, Thunderbolt and power through a single cable in a slim form factor.
Dell Document Hub boosts cloud content management
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| The Dell Document Hub manages content from multiple cloud sources. |
As part of Dell’s end-to-end solutions for business customers, the new H-Series and S-Series multifunction printers are designed to meet the online collaboration needs of businesses of all sizes.
With 64% of workers performing at least some of their work tasks at home and half of desktop users incorporating other devices as well, it has become necessary for offices to offer complete printer connectivity.
The new H-Series printers (models H625cdw, H825cdw, and H815dw), also termed cloud printers, support the Dell Document Hub app, which gives customers access to multiple cloud storage services at the same time, such as Dropbox, Box, Google Drive, Salesforce and Evernote, for easy sharing and printing. The printers provide direct access to the Document Hub from the printer or PC for office-based employees, while remote employees can access it as an app on their mobile device or PC. Ideal for smaller organisations and executive offices, the printers provide easy Wi-Fi setup by SMBs and micro-businesses with limited or no IT teams.
*Based on Mobile Mark 14 battery life testing performed by Dell Labs in January 2015. Tested system equipped with 5th Generation Intel Core i5-5200U Processor, NVIDIA GeForce 820M 2 GB DDR3 discrete graphics, 4 GB DDR3L system memory, 500 GB HDD, HD Anti-Glare LED-Backlit display and four-cell 40 WHr battery. For more information on this testing, visit www.bapco.com
**Source: NPD DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report (2013 and 2014)
***Skylake is the 6th generation Intel Core processor microarchitecture launched in August 2015 as the successor to the Broadwell microarchitecture. Broadwell is Intel's codename for the 14 nanometer die shrink of its Haswell microarchitecture. Haswell is the codename for a processor microarchitecture developed by Intel that was announced in June 2013.
