|Source: Cafédirect. Cafédirect launches premium coffee capsules that are compatible with Nespresso Machines.|
Cafédirect, the UK’s largest award-winning 100% Fairtrade hot drinks company, has officially debuted its line of premium coffee capsules in Singapore supermarkets. The Cafédirect Americano coffee capsules are compatible with any Nespresso Machine.
Made from 100% Arabica beans, each capsule, or pod, has an intensity of 8 out of 12 and contains a 5.3g blend of Tanzanian and Mexican coffee. This blend balances the well-roundedness of Mexican coffee with the rich toffee notes iconic of Tanzanian coffee, with natural crema topping off with a velvety smooth finish. ‘Crema’ refers to the froth, characteristic of the blend’s high quality and excellent roast.
To prepare a fresh brew, insert the pod into the Machine and select “Lungo”. An Americano is a watered-down espresso, with a higher proportion of water to coffee added. The resulting flavour is a brew that has a lighter body, while retaining the aroma of an espresso. The beauty of the Americano is that the flavour can be further varied by adding different proportions of water, depending on one’s preference.
With Cafédirect’s fairtrade business model, 50% of the profits go back to the coffee growers where the beans are passionately nurtured and harvested. This not only improves life for the growers, but quality of each coffee bean as well. Growers also have shares in the company, and have two seats on the Cafédirect Board of Directors.
Cafédirect Americano pods are priced at S$8.90 for a pack of 10, and are available at all FairPrice Xtra and Finest outlets.
Contact the distributor Natrad Food at +65 6746 9498 for larger orders.
Read the WorkSmart Asia blog posts about the way Cafédirect rates coffee and about its launch of medium roast freeze-dried instant coffee