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| Source: HubSpot. The company held a lion dance as part of the official opening ceremony. Mahtani, left, posts with Sherman, right. |
HubSpot has officially opened the doors of its Singapore office and announced it will hire 150 more Singapore-based employees over the next three years. HubSpot Singapore currently has 30 employees.
The Singapore office — affectionately known as SingSpot — joins Sydney, Australia as the second HubSpot office in Asia Pacific and will act as the company’s regional headquarters. HubSpot first came to Asia Pacific in 2014 in an effort to extend HubSpot’s global reach and make an impact with the many midmarket companies and data-driven marketing and sales professionals in the region looking for a more personalised and integrated way of doing business.
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| Messages written on a chalkboard wall. |
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| A reception area. |
HubSpot is an inbound marketing and sales platform that matches marketing and sales techniques to the way people live, work, shop and buy, in the words of its President and COO JD Sherman. The company believes in inbound marketing as opposed to the traditional 'outbound' marketing methods of buying ads, buying email lists, and hoping for leads. Inbound marketing focuses on creating content that attracts people towards the brand.
With a larger presence in Singapore and employees spanning nearly all aspects of HubSpot’s business including sales, marketing, services, and support, HubSpot can build on the momentum and growth that has taken place over the past two years. “HubSpot has an incredible opportunity for growth in Asia Pacific and we could not be happier to be celebrating that with a new office and a commitment to hiring 150 new employees,” said Sherman, who added that he is very pleased with the progress and momentum so far.
“HubSpot’s Singapore-based team will be core to the impact that we’re making across Asia Pacific and the growth and success of our customers in the region,” he said.
Sherman said HubSpot's expansion to Ireland has taught the company that there are three main success factors for HubSpot's international growth: the inbound marketing strategy, ensuring that the founding team "is a great team and they really work well together", and giving that team a great leader.
As HubSpot expands its presence across Asia Pacific, the team will be led from Singapore by Jeetu Mahtani, Managing Director of International for HubSpot. Mahtani said that HubSpot's international business is growing 77% year on year, and called Singapore an ideal location for its talent pool and world-class infrastructure, including Changi Airport. He added that and that the new headquarters will offer easy access to prospects, customers and agency partners.
"HubSpot has just scratched the surface of what we can achieve in Asia Pacific. We’re looking forward to creating remarkable experiences and results for our customers across the region and so excited to do so with a full team on the ground in Singapore. With the right team in place, we’ll be unstoppable,” he said.
The office includes key characteristics that have become HubSpot staples across all global offices, as well as a few that are uniquely Singaporean. The office is decorated with an “East Meets-West” theme featuring corrugated metal and other marine accents to give a nod to the area’s history as a major shipping hub.
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| Conference rooms are named after inspirational people, including Raffles and Gandhi. This one is named 'LKY' after Singapore's late statesman |
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| This collaboration space includes marine-style lighting. |
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| Desks at the HubSpot Singapore office convert at the touch of a button from traditional 'sitting' desks to a format where employees can stand and work. |
All 90+ desks in the space are electronic and can convert from sitting to standing at the push of a button. The office is equipped with conference rooms, collaboration spaces and nomad desks so that employees can choose the space they work best in. APAC employees will now have a dedicated IT help desk and board room.
Hubspot’s new Singapore location features some unique features typical of offices with Millennials, including:
● Dedicated quiet space
● Mother’s room
● Snack-stocked kitchen
● Games room
● “Hidden” lounge space with game console
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| The games console. |
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| Source: HubSpot. The candy wall at the HubSpot Singapore office pantry. |
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| The pantry even includes freezer and fridge space for community use. |
Today, over 18,000 companies in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight their customers. HubSpot’s inbound marketing software includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, in one integrated platform. HubSpot has over 1,100 employees in five locations, including Singapore.
Interested?
Read the TechTrade Asia blog post about how Singapore staff designed AirBnB's new office
Read the WorkSmart Asia blog post about Facebook Singapore's office
Hashtag: #HubSpotSingaporeHousewarming
