29 April 2016

Potato Head Hong Kong to open in June

Potato Head Hong Kong, the second international outpost of the hospitality and lifestyle brand PTT Family, will open its doors in June 2016 as part of the PTT Family’s quest to develop innovative concepts and authentic experiences across Asia and further afield.
The Indonesia-based group is known for its innovative concepts, including Potato Head Folk in Singapore and the Potato Head Beach Club and Katamama hotel in Bali, Indonesia.

In Hong Kong, an 8,000 sq ft multipurpose space will house a collection of retail and dining concepts as well as a comprehensive programme of cultural events. Potato Head Hong Kong was designed by award-winning Tokyo-based architect Sou Fujimoto and PTT Family’s in-house creative team. Fujimoto is best known for designing the 2013 Serpentine Gallery Pavilion, one of the highest honours in architecture. 

At Potato Head Hong Kong, the interiors are an eclectic mix of Fujimoto’s signature metal frame structures and hanging plant boxes with custom Indonesian furniture and mid-century antiques spread throughout. Authentic Indonesian cultural touches, such as the hand-painted ceiling panels made by the Torajan people of South Sulawesi, pay homage to PTT Family’s roots whilst the furniture and antiques represent the group’s signature contemporary context.

Located in the neighbourhood of Sai Ying Pun, Potato Head Hong Kong is a partnership between PTT Family and restaurateur Yenn Wong and the JIA Group. The site encompasses the following:

Kaum (“tribe” in Bahasa Indonesia)
PTT Family’s newest dining concept is collaboration between PTT Family CEO Ronald Akili, chef Antoine Audran and gastronomy activist Lisa Virgiano, united by their passion to bring Indonesia’s culinary traditions to a wider global audience. Recognising the craftsmanship of Indonesia’s producers and terroir, Kaum revives and celebrates the traditional cooking techniques of the country’s diverse ethnic tribes.

The Music Room
This discreet and intimate listening space houses a high-fidelity sound system, perfect for a variety of events. Potato Head Hong Kong will be working with local vinyl collectors and music experts to create a diverse lineup of artists and activities for the Music Room. Guests can look forward to disco nights, album listening parties, guest gigs from touring DJs and tie-ins with Potato Head Beach Club.

All-day café and bar
Award-winning mixologist Dre Masso brings the authentic exotic flavours of Bali to Potato Head Hong Kong in the form of expertly crafted tropical cocktails. The bar will specialise in fresh ingredients and flavours native to Bali. The bar will be managed by Missy Flynn, former co-founder of Rita’s, dubbed London’s coolest restaurant by The Times.I Love You So Coffee
Following its successful Tokyo launch, I Love You So Coffee makes its debut in Hong Kong. Serving freshly prepared brews daily, the café has developed a coffee programme with international coffee expert Scott Rao.

Characteristic of PTT Family’s strong focus on design and craftsmanship, Potato Head Hong Kong will feature a retail space in two sections. One will be an outpost of Canaan, the home and lifestyle boutique offering artisanal Indonesian items. The remaining space will be home to merchandise from PTT Family brands, including Katamama, Three Buns and Potato Head and a collection of magazines and records.


Potato Head Hong Kong will be at G/F, 100 Third Street, Sai Ying Pun, Hong Kong. Call +852 2858 3036 with questions.