26 July 2016

HTC introduces new flagship smartphone: the HTC 10

Source: HTC. The new flagship HTC 10 boasts several firsts.
Source: HTC. HTC Themes enables personalisation with access to thousands of professional looking themes that come with their own icons, backgrounds and sounds.

HTC today unveiled its latest flagship smartphone, the HTC 10. Playing to the Power of 10 - symbolising greatness and independence - the new addition to the HTC phone family combines what the company says is the best smartphone camera in existence, the world’s first stereo 24-bit Hi-Res audio recording capability, and unparalleled performance. 

The look

Inspired by light, the HTC 10 has contours carved out of solid metal. Chamfered edges contribute to a slimmer look with a full glass front merging seamlessly into the metal unibody. 

Design considerations

HTC is serious about durability. The HTC 10 is engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from -20’C to a 60’C, plus over 10,000 drop, bend, scratch and corrosion tests.

The camera

The HTC 10 has a DxOMark score of 88*, one of the highest scores for camera quality of any smartphone to date. With the world’s first optically stabilised, larger aperture f/1.8 lenses on both the front and rear cameras; new larger sensors, 12 million UltraPixels (1.55µm per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfie camera, this smartphone delivers sharp, high-resolution photos whichever way it is pointing, even in low light.

The camera is designed to launch in as little as 0.6 seconds, and a 2nd-generation laser autofocus that gives you focused shots faster, so it can even work in burst mode. A Pro Mode offers advanced options for more experienced photographers, including RAW format functionality.

Built for audiophiles

But it’s not only imaging that puts this smartphone at the top of its game - the HTC 10 combines vivid 4K video with stereo 24-bit Hi-Res audio recording, capturing 256 times more detail than standard recordings, across twice the frequency range. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital-to-analogue conversion combine to produce ten times lower the distortion than other devices on the market.

The HTC 10’s all-new Personal Audio Profile system dynamically adjusts specific sound frequencies to each ear, allowing users to hear music the way that the artist intended. Re-engineered HTC BoomSound Hi-Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to sound clarity.

HTC has also made sure that its flagship phone comes with the best Hi-Res audio-certified inbox earphones** yet. Featuring an 8µm thin aerospace polymer diaphragm and 70% oversized drivers, the listener is treated to richer sound and twice the frequency range.

Works faster

With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly. 

The HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make the phone faster while consuming less power and providing effective security and application management. A smart boost feature automatically optimises memory, while a game battery booster uses less battery during gameplay. The Boost+ App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving. A new PowerBotics system autodetects and shuts down apps that use excessive power, improving battery life by 30% and delivering up to two days charge***.

The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger** with improved thermal management, so the battery can be charged by up to 50% in just 30 minutes. 


With security high on people’s agendas, HTC's fingerprint scanner unlocks in just 0.2 seconds and has been algorithmically designed to recognise fingerprints faster and more accurately over time. 

HTC also has a new Ice View case as an option. The semi-transparent single front-cover case allows activities like skipping a track, or snapping a picture without opening the case.


The HTC 10 will be available in Carbon Grey exclusively on Lazada.SG from 1 to 15 August 2016 for S$898. The HTC 10 will be available on all key channels from August 16 2016 onwards. As part of the launch promotion 500 buyers will get a HTC Mini+ phone accessory free while 100 buyers will get Ice View covers free.

*All benchmarks (with the exception of DXO) have been produced as a result of testing both HTC and competitor products in HTC labs.

**Configurations and inbox accessories such as earphones and the 3.0 Rapid Charger may vary from country to country. Check with an authorised retailer or operator for availability.

***Battery life may vary based on cellular network, location, signal strength, feature configurations, phone usage, and many other factors. Actual results may vary. Battery tests are conducted in HTC laboratories using specific HTC devices.