21 August 2016

Huawei P9 and India Photo Project launch Monochrome award in India

Source: Instagram. Top posts at the time of writing for the contest hashtag #ipp_ma2016.
Source: Instagram. Top posts at the time of writing for the contest hashtag #ipp_ma2016.

Huawei P9 and the Instagram-driven India Photo Project have announced the Monochrome award in celebration of World Photography Day (August 19). The hunt for India's best black-and-white Instagrammer will celebrate visions in monochrome from 20 August till 31 August.

The contest will be judged by Sumit Dayal, who was named CNN's Indian Instagrammer of the Year, 2015; Tara Bedi, India's first Instagram employee, Devika Daulet Singh, Director, PHOTOINK, a photography gallery; and Neeraj Priyadarshini, the Photo Editor at Indian Express.

"Capturing something in colour is to capture their appearance but capturing something in black and white is akin to capturing their essence," said Dayal.

Peter Zhai, President, Huawei India Consumer Business Group said, "Huawei is known for many firsts. With this award, we aim to lend our support to the India Photo Project and bring to light the beauty and essence of the black and white images. The recent launch of our Huawei P9 redefines the smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years, and this award helps us to curate such experiences." 

The winner of the award will walk away with a newly-launched Huawei P9, the first smartphone co-engineered with Leica that has a dual-lens camera, setting new benchmarks in smartphone photography. The two 12-megapixel rear cameras of the Huawei P9 work in tandem to enable users to create images of superior detail, depth and colour by capturing more light and stitching together both colour and monochrome images.


Read the rules for the Monochrome award. Entries can be uploaded on Instagram with the hash-tag #ipp_ma2016. 

Watch the associated celebrity video for the Huawei P9