3 October 2016

MTV unveils new international Snapchat Discover shows

A new wave of international Snapchat Discover shows reflect the popularity of a new short format for entertainment.

MTV Threads, premiering 14 October, is a new digital series focusing on the style and stories behind celebrity wardrobes. Each five-minute episode will see host Becca Dudley hang with another a musical mate to uncover tips and the trends they follow. Incorporating footage from music videos and award shows as well as social media snaps, each artist will also share their style secrets; from big wardrobe wins, to fashion faux pas throughout their career.

Upcoming episodes include Zara Larsson, DNCE and Leomie Anderson. Produced by MTV and Remedy.

In MTV Sex Squad, premiering 3 October, inspirational self-esteem vlogger Grace Victory will chat with guests to answer audience questions on topics such as body image insecurities. Grace also exclusively interviews Geordie Shore’s Marnie Simpson in one episode while Shore castmate Holly Hagan also makes appearances during the series.
Each series will debut with eight to 10 episodes varying from three to five minutes each exclusively on MTV International’s Snapchat Discover channel, which attracts millions of video views each day.

MTV launched its International Snapchat Discover channel in January 2015, and it is currently one of the most popular channels outside of the US. The channel features a variety of pop culture and lifestyle content for the MTV audience.

posted from Bloggeroid