12 November 2016

Alibaba's 11.11 Global Shopping Festival rakes in over US$17 billion this year

Alibaba Group announced that RMB120.7 billion (US$17.8 billion) in gross merchandise volume* (GMV) was settled through Alipay on Alibaba's China and international retail marketplaces on November 11, 2016. This is an increase of 32% compared to 2015**. Total mobile GMV settled through Alipay was RMB99 billion (US$14.6 billion), accounting for 82% of total GMV.

"This year’s 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly,” said Daniel Zhang, CEO, Alibaba Group. “From the kickoff of warmup activities to last night’s countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users.”

Source: Alibaba Group. After the full 24 hours, 11.11 had garnered RMB120.7 billion in GMV.

Key highlights from the 2016 11.11 Global Shopping Festival
 Alibaba Cloud processed 175,000 orders per second at the peak
 Alipay processed more than 1 billion payment transactions in total, and processed 120,000 transactions per second at peak
 The Cainiao Network processed more than 657 million delivery orders placed on Alibaba’s China and international retail marketplaces

This year was Alibaba’s most global 11.11 shopping festival since the inception of the event in 2009, offering Chinese consumers access to brands and products from businesses of all sizes around the world. Highlights from the 2016 Global Shopping Festival include:

 Cross-border transactions were completed with 235 countries and regions
 Over a third (37%) of total buyers purchased from international brands or merchants
 Top countries selling to China by GMV included: Japan, US, South Korea, Australia, and Germany
 Top Japanese brands by GMV included: Uniqlo, Panasonic, Sharp, Sony, and SK-II
 Top Australian and New Zealand brands by GMV included: Jeanswest, UGG, Swisse, Macro, and Blackmores

(Editor's note: this year I made a purchase on 11.11 at AliExpress for the first time, because the discounts for products on 11.11 were clearly going to be lower than buying on any other day. There was no discernable lag in information displayed or in payment processing.)

*Data related to payment transactions and logistic orders are provided by Alipay and Cainiao Network respectively. All GMV, mobile GMV and other figures are unaudited and subject to adjustments. GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba’s China and international retail marketplaces. It is reported on a real-time basis and includes shipping charges paid (where applicable). Transactions related to international brands, defined as brands created outside of mainland China, and user data are limited to Tmall.    

**Alibaba Group's operating results disclosed are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations.