The luxury offering will be available on the specialised 'Nykaa Luxe' section, which offers a unique experience both with design and content. In order to give customers an in depth understanding of the products, the store also hosts Luxe Letters, a blog featuring weekly inputs from industry leaders and experts.
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| Source: Nykaa.com. M·A·C cosmetics now available online in India at Nykaa. |
Currently India's largest prestige beauty brand, M·A·C is part of ELCA Cosmetics, a wholly-owned subsidiary of The Estée Lauder Companies Inc. ELCA Cosmetics has associated with Nykaa to launch its international beauty brands in a phased manner, beginning with Clinique and Estée Lauder in November 2016, now M·A·C and will continue with Bobbi Brown in January 2017.
Boosted by the addition of these beauty powerhouses and with the growing demand for luxury beauty among Indian consumers, Nykaa anticipates a growth of 10x in luxury beauty sales through the next year.
"The Estée Lauder Companies India and M·A·C Cosmetics are delighted to partner with Nykaa.com. M·A·C is the prestige makeup leader in India and we are pleased to have further expanded our consumer reach to all our aspiring M·A·C consumers across India," said Rohan Vaziralli, GM and Country Head, India, Estée Lauder Companies.
"We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa. There is an increasing premiumisation in our customers' beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime," said Falguni Nayar, CEO & Founder, Nykaa.com.
Nykaa has seen 3.5x growth over the past year, and is currently on a revenue run rate in excess of INR300 crores*. In 2016, Nykaa raised a total of INR104.3 crores through private equity and the family offices of India's leading CEOs.
*1 crore is 10 million Indian rupees.
