|Source: YouGov Brandindex. Brandindex rankings for 2016 for Hong Kong.|
The YouGov Brandindex rankings for 2016 are now available for Hong Kong and show a strong preference for retail brands. Hong Kong is a recent new addition to BrandIndex, tracking brands since first half of 2016, and currently tracks over 200 brands. Retailer Mannings is in top place, followed by fashion brands Nike and Uniqlo. Adidas and Rolex are also in the top 10 list, while Mannings competitor Watsons rounds out the list.
Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Other results include:
+Hong Kong Broadband Network Limited, NOW TV and HKTV were the top three brands for the broadband and pay TV plaforms category.
+For TV channels, Discovery, BBC and CNN had the highest scores.
+When it came to mobile service providers csl, SmarTone and 1010 were the top three.
+For cosmetics, Shiseido, Estee Lauder and Shu Uemura made the cut.
+Personal care brands Oral-B, Sensodyne and Mentholatum were favourites. Personal care retailers had their own rankings, with Mannings, Watsons and Sasa in the lead.
+Luxury fashion was dominated by Rolex, Chanel, and Cartier. Chanel was also in the top three for mainland China. Mainstream and athletic fashion had Nike, Uniqlo and Adidas in the top three places. Nike and Adidas were also in the top three in China.
+Three financial categories were tracked for Hong Kong. For banking, Hang Seng Bank, HSBC and Bank of China were in the lead. In insurance AIA, Manulife and Prudential took top billing. For payment systems Visa, Octopus Card and PayPal were viewed the most positively.
+There are also three sets of travel rankings, for airlines (Singapore Airlines, Emirates and Hong Kong Airlines), hotels (Four Seasons, Shangri-la, and Intercontinental) and travel aggregators (trivago, Hotels.com, and Expedia).
*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.