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| Source: YouGov Brandindex. Brandindex rankings for 2016 for India reflect a love affair with digital brands. |
The YouGov Brandindex rankings for 2016 are in for India and show a predilection for digital brands. It's WhatsApp in top place, followed by Google, Facebook, and then YouTube. Skype, Wikipedia and Twitter are also in the top 10 list.
India is a recent new addition to BrandIndex, and went live during July 2015. Best Brand 2016 compares BrandIndex Buzz scores for over 60 brands in India. Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
India is a recent new addition to BrandIndex, and went live during July 2015. Best Brand 2016 compares BrandIndex Buzz scores for over 60 brands in India. Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.
