20 April 2017

Belstaff opens flagship store in Japan

Source: Belstaff. The opening ceremony.
Source: Belstaff.
British modern heritage brand Belstaff has opened its first flagship store in Tokyo, Japan within the 47,000 m² retail space Ginza Six. The opening of a flagship in Tokyo showcases the brand's development in Japan and its continued international expansion and dedication to retail.
The store features an initial offering of Belstaff's women's line in Tokyo and a complete menswear collection. This follows Belstaff's launch into the Japanese market in 2016, with retail spaces opened in Matsuzakaya Nagoya, Isetan Tokyo and Kobe.

Global Ambassador and Hollywood A-lister Liv Tyler graced the opening. Tyler has co-designed and produced two collections for Belstaff, and her latest Spring Summer 17 offering will be available in Ginza Six.

The Tokyo store will offer an exclusive Ginza Capsule collection of lighter-weight pieces and the first eyewear collection from the brand, all handmade with the finest materials in Japan. The 100 sq m store is the second-biggest retail space in Asia, after Macau, and the biggest retail launch since the flagship in New Bond Street, London, UK.

Source: Belstaff website. Liv Tyler.
Source: Belstaff website. Tyler.
Gavin Haig, Belstaff CEO said: "Ginza Six, our fourth opening in Japan, shows our fast and strategic expansion in this important market. The Japanese influence on fashion and style can be felt globally, which is why we selected this great country as a key pillar market for Belstaff. The Japanese appreciation and appetite for modern heritage is key to our success here. We are also a brand that continues to innovate, with functionality as important as style. Our successful launch of the ongoing partnership with SOPHNET showcased a more street style-influenced collection, which is synonymous with Tokyo, and was well received all over the world."

"The first launch of our women's business in Japan is at Ginza Six, with Ambassador Liv Tyler attending and representing our modern Belstaff Woman. Ginza Six epitomises the new luxury by offering shoppers an experience of the highest quality. We are thrilled to be a part of this historic opening, an important milestone in the brand's 93-year history."

The flagship launches in the same month Belstaff exhibits its first Archive exhibition, Hollywood Legends in the Daikanyama Tsutaya bookstore. This is a celebration of Belstaff's iconic design which has influenced many Hollywood films, including The Aviator starring Leonardo DiCaprio, Ironman, Dark Knight, I am Legend, and Twilight.


In Asia, UK-headquartered Belstaff pieces are available through stores in Asia, select wholesale distribution worldwide and online.

posted from Bloggeroid