12 May 2017

Viu presents original Korean content: Song Ji Hyo’s Beauty Views

Song Ji Hyo’s Beauty Views is a collaboration between Viu and the Korean celebrity from Running Man.
Song Ji Hyo’s Beauty Views is a collaboration between Viu and the Korean celebrity from Running Man.

Viu, a pan-regional over the top (OTT) video service by PCCW Media, has invested with Viu Originals to further enhance user engagement. Viu Originals boasts Korean, Chinese, Indian and premium Southeast Asian content for pan-Aaian viewers.

With premium Korean content very popular in the region, Viu Originals intends to enhance user engagement by delivering compelling and locally-relevant original content. Song Ji Hyo’s Beauty Views is a landmark collaboration with a Korean celebrity from the popular Korean variety show Running Man. Co-produced with SYS Productions, the show is a departure from traditional beauty column-style shows as it offers viewers a creative and immersive experience of the products as introduced by charismatic and stylish Song.

Marking the first collaboration with a regional OTT video platform, Song Ji Hyo shared her excitement on this landmark collaborative effort, “I am very excited about the prospect of working with Viu, the pre-eminent regional OTT platform with a massive engaged user base. I can now readily share my personal views on the latest ins and outs of fashion and style trends in Korea with all my fans in the region under one pan-regional platform.”

Song will be the star to introduce beauty fashion and lifestyle trends in Korea and talk about her opinions on products as well. It will be a big hit offering viewers an engaging experience and ensuring stickiness that Song may even travel to places with Viu, interact with fans and share her experience of the products along with pertinent advice.

Highlights of the programme include:
  • Interviews and the latest trends in Korea
  • Makeup and mix-and-match demonstrations, with tips
  • Dramatic vignettes that focus on product usage
Through the content advertisers can access millions of Korean celebrities’ fans and Millennials who are more receptive to digital engagements on Viu’s pan-regional platform, Viu said.

Viu is also working on co-production with premium content partners for Chinese, Indian and Indonesian programmes. Several productions have begun in Hong Kong, India and Indonesia in recent months.

In Indonesia, the first annual Viu Female Story Festival was held in Jakarta, Indonesia on March 24. This kicked off a competition to encourage young Indonesian talent. The top five script writers will collaborate with Indonesian film director Nia Dinata’s team to produce an original series of 13 episodes, titled Switch provisionally. The competition has generated more than 130 submissions to date.


Read the TechTrade Asia blog post about Viu milestones as of April 2017
posted from Bloggeroid