8 November 2017

Influential Brands unveils award winners for 2017

Influential Brands has named six CEOs Top CEO of the Year at the 5th edition of the CEO Asia Conference held in Singapore on 7 November. The 2017 conference, themed The Future of Business in Asia, was held in collaboration with knowledge partner Deloitte Singapore, education partner, SIM, and official car Rolls-Royce Motor Cars.

Among the awards* presented at the event were Top CEO of the Year, Top Influential Brands, Outstanding Brands, Influential Artist of the Year and Influential Woman of the Year. Some 400 C-suite executives from over 100 leading companies across the region including Indonesia, Malaysia, Thailand and China attended the event. 

Source: Influential
Jorge Rodriguez, MD, Influential Brands said, “All awardees of the Top CEO of the Year awards are business leaders from Asia representing diverse sectors from the consumer industry. Chow Tai Fook is a prominent leader in (mainland) China and Hong Kong, Thai Beverage is a market leader in Thailand and in the region, NTUC FairPrice is a dominant player in the grocery sector in Singapore, Success Resources is the global market leader in people development, Hatten Land is a developer with an award-winning portfolio of integrated residential, hotel and commercial developments in Melaka and finally, ONE Championship has expanded to become the Asia’s largest martial arts event company.

"The six Top CEO awardees have demonstrated not only their capacity to lead their organisations but also their ability to understand clearly what consumers expect from them."

Rodriguez added that three factors will drive business success.

- Dynamic connections: consumers will decide how, when and where to buy

- Meaningful branding and innovative products: consumers will be drawn to a brand that has a purpose and is always innovating its products

- Right associations and partnerships: consumers will find the most efficient way to get what they want hence brands must increase brand exposure and leverage on strategic partnerships

"Influential Brands exists for these reasons of fostering dynamic connecting, building channels for brand education and facilitating partnerships and opportunities in Asia," he said.

Thirty-three brands were named in the Top Influential Brands awards and another four as Outstanding Brands. Old Chang Kee was recognised under Influential Brands Hall of Fame for its appeal to consumers across generations. The brand has been a winner for five consecutive years under the Influential Brands Top Influential Brands award category.

Two new individual awards were introduced this year. Iskandar Jalil, Singapore's celebrity potter, won the inaugural Influential Artist of the Year award. The first Influential Woman of the Year award went to Christine Tan, anchor for CNBC's Managing Asia programme.

“The role of the CEO exists at the intersection of the external environment and the internal organisation. In today’s disruptive marketplace, it is not possible for CEOs to shield their organisations from ambiguity,” said Philip Yuen, CEO, Deloitte Southeast Asia and Singapore.

“At Deloitte, we harness our organisation’s broad capabilities to deliver forward-thinking and fresh insights for every stage of a CEO’s career through Deloitte’s CEO Programme – supporting CEOs in their strategic agenda to manage the complexities of their roles, tackle their companies’ most compelling challenges, and adapt to strategic shifts in the market. In this spirit, I would like to congratulate the award winners and wish them continued success.”

Rolls-Royce Motor Cars, the official car for the event, introduced the Rolls-Royce Ghost and the Wraith, a two-door coupé, at the award ceremony.

Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars said, “Rolls-Royce has always been the choice for industry titans, and the movers and shakers of the business world. To maintain our pinnacle position means also constantly evolving and integrating cutting-edge technology to create the best in luxury. We are supporting Influential Brands’ CEO Asia Conference as it is a unique platform to support the regional business arena, while showcasing our brand of luxury to highly-successful individuals.”

Deloitte has also released a white paper, Scaling Edges – A Pragmatic Pathway To Broad Internal Change, in conjunction with the eventIn the paper, the consultancy advised companies to reconsider how they innovate today, typically by flooding the market with new, marginally improved products or services, to "innovating at an institutional level" instead in the era of the "Big Shift", what Deloitte terms the current environment where we are experiencing increased globalisation and rapid advancements in technology

"This change requires firms to rethink even the primary objective of why they exist and drastically change their management mindset; in today’s rapidly changing landscape, a focus on scale efficiencies is not enough. Though transformative change is required, it is admittedly far from a simple task," Deloitte said in the executive summary of the paper.

Pragmatic Pathways is a new framework for digital transformation that in essence says: 

- Focus on edges rather than the core of a company, as change agents can better identify projects which are most likely to achieve significant and sustainable returns. 

- Leverage external resources rather than internal support to scale in edge projects to circumvent scrutiny and organisational resistance to change.

- Accelerate learning rather than focus solely on short-term outcomes to make edges conduits of transformation.


Top CEO of the Year 
Seah Kian Peng, CEO, NTUC Fairprice Co-operative

Dato Colin Tan, Executive Chairman & MD, Hatten Land

Chatri Sityodtong, Chairman, One Championship

Richard Tan, Chairman, Success Resources Singapore

Kent Wong, MD, Chow Tai Fook Jewellery Company

Thapana Sirivadhanabhakdi, President & CEO, Thai Beverage Public Company 

Influential Woman of the Year 
Christine Tan, Anchor, Managing Asia, CNBC

Influential Artist of the Year 
Iskandar Jalil, Master & Veteran Potter

Hall of Fame 
Old Chang Kee

Top Influential Brands

Brand Name Category Country
Raffles Hotel Heritage Hotel Singapore
Gardens by the Bay Tourist Attraction Singapore
Lee Hwa Jewellery Premium Jewellery Singapore
Din Tai Fung Asian Restaurant Singapore
BreadTalk Bakery Asia
NTUC FairPrice Supermarket & Online Grocery Retailer Singapore
Watsons Retail Loyalty Card & Personal Care Store Singapore
MindChamps Pre-school Education Singapore
Orange Clove Caterer Singapore
ERA Property Agency Singapore
Spectacle Hut Multi-Brand Designer Optical Singapore
Gain City Air-con & Home Appliance Retailer Singapore
Huawei Mobile Phone China
Delsey Luggage Asia
De Longhi Premium Coffee Maker Asia
Canon Camera Asia
Grab Taxi Booking App Asia
Lazada Online Market Place Asia
Jean Yip Group Beauty Centre Singapore
My First Skool Pre-school Education Singapore
Sunshine Bread Singapore
SCS Butter Singapore
CP Group Frozen Food Asia
Gardenia Bread Singapore
Skylight Abalone Premium Gift Singapore
Bonjour Bread Singapore
Katrina Holdings Bali Thai, So Pho, Streats Singapore
JobStreet.com Online Job Search Asia
Central Food Retail Group Grocery and Convenience Retailer Thailand
Chow Tai Fook Premium Jewellery Asia
Joy City Shopping Mall China
Beijing Tong Ren Tang Traditional Chinese Medicine China
Telkomsel Telecommunications Indonesia

Outstanding Brands

Brand Name Category Logo Display
Choc Spot Confectionery Retailer Outstanding Brands - 
Curry Times Local Cuisine Outstanding Brands - 
Prata Wala Asian Restaurant Outstanding Brands - 
KIODA Korean Concept Store Outstanding Brands - 


Learn more about Deloitte's Scaling Edges methodology

Read the WorkSmart Asia blog posts about:

The 2015 Top Influential Brands and the winners in 2014

The Rolls Royce Dawn Black Badge

*Criteria for the awards in 2017 include:

Top CEO of The Year

A selected group of six CEOs will be recognised for their exemplary achievements in five areas:

Brand leadership: Leads an organisation that owns prominent brand(s) with strong brand power and high brand equity in the eyes of external and internal stakeholders. Brand power is assessed by Influential Brands' constant market monitoring via surveys and social media listening.

Brand expansion (local and international): Demonstrates an ability to build strong partnerships and takes calculated risks in his/her pursuit of business expansion and market leadership. Proven track record creating new brand concepts within their existing marketplace or taking the brand to uncharted territories in Asia and beyond.

Financial performance: Assessment of business performance based on revenue and other indicators (i.e. new countries, new partnerships, point of sales, etc).

Innovation: Infuses and empowers innovation from within the organisation. Embraces new technology in line with new industry developments and allocates time/resources in research and development (R&D) as an important activity in his/her business.

Personal integrity: Living according to values has earned him/her immense respect from staff, competitors, advisers, family and wider community. Coupled with the ability to communicate ideas, this creates the potential to influence others.

In 2016, the recipients for this segment included:

George Quek, Chairman of BreadTalk Group

Anthony Tan, Co-Founder and CEO of GrabTaxi Holdings

Dr Michael Tan, Co-Founder and Group CEO of Fullerton Healthcare Corporation

Richard Eu, CEO of Eu Yan Sang International

David Chiem, Founder, CEO and Chairman of MindChamps Holdings

Alain Ong, CEO of Pokka International

Influential Woman of the Year award 

In line with the Champions of Excellence programme, the Influential Woman of the Year 2017 Award recognises one woman for her exemplary achievements in three areas: influence, business leadership and personal branding. An intensive assessment based on the following criteria was conducted:

Influence: Demonstrates an ability to infuse a special energy that leads to the generation of a greater impact as a result of her work, presence, values and decisions. Coupled with the ability to communicate ideas, this creates the potential to influence others.

Business leadership: Leads and or fronts an organisation that owns a prominent brand(s) with strong brand power and high brand equity in the eyes of external and internal stakeholders.

Personal branding: Living to values has earned her great respect from staff, competitors, advisers, family and wider community.

Influential Artist of the Year award

One artist will be recognised for his/her exemplary achievement in three areas: influence, contribution to the promotion of arts and culture and personal integrity.

Top Influential Brands awards

The 33 awardees will be brands enjoyed and loved by consumers in Asia. The selection is backed by more than five years of consumer insights and surveys covering Singapore, Indonesia, Malaysia, Thailand and China and more than 5,000 respondents. The Asiawide study was conducted via both face-to-face and online surveys. More than 50 categories from Online Marketplace and Food and Beverage (F&B) to Fast-Moving Consumer Goods (FMCG), Electronics and Beauty & Wellness were covered. The top five brands from each category qualify for this award. 

Outstanding Brands awards

Outstanding Brands was created two years ago to identify, feature and celebrate growth brands that sparkle and have shown resilience and growth in changing times. A brand must not only be noteworthy in its own category, industry or domain, it must show significant growth in revenue year-on-year for the past two years or more. It cannot be in receivership and must have a clear business expansion plan.