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| Source: Arab Fashion Council. Fashion from Aram by Arwa Al Ammari. |
AFW is one of the first and only platforms in the world dedicated to promoting resort and 'ready-couture' collections.
Ready-couture refers to the sweet spot between the privacy and exclusivity of haute couture and ubiquity of ready-to-wear, with a social responsibility and ecological-friendly component. Ready-couture reduces mass production and offers a more privileged designer/client relationship than ready-to-wear fashion offers.
Resort collections, on the other hand, refer to pre-collection shows. In the past, designers lacked the resources for pre-collection shows and would "resort" to using photographs.
Twenty-one international and regional fashion designers showcased their collections at the 6th edition of Arab Fashion Week in Dubai, UAE, including:
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| Source: Arab Fashion Council. Fashion from Aiisha Ramadan, UAE. |
Amato Couture (UAE),
Aram by Arwa Al Ammari (KSA),
Asmaraïa (Russia),
Asory House (Egypt),
Fllumae (US),
Harmony (Armenia),
House of MuaMua (Italy),
Humariff (Russia),
Ilse Jara (Paraguay),
J by Jordy (UK),
Maison Lesley (Lebanon),
Nicole+Felicia (Taiwan),
Renato Balestra (Italy),
Simone Racioppo (Italy),
Sophia Nubes (Switzerland),
Tatiana V. Layalina (Russia),
Tony Miranda (Portugal), and
Villafane (Argentina).
The Arab Fashion Council also introduced the AFC Green Label initiative that supports emerging ecofriendly labels at AFW. The first 'green' designers to present their collections were Italian-born Bav Tailor and Croatian label Krie Design with plans for more ecofriendly brands to participate in the next editions of AFW later this year.
There are typically two editions of AFW a year, corresponding to the spring/summer and autumn/winter collections put out every year. AFW will return later this year with Riyadh and Dubai editions. These will take place in October and November 2018 respectively.
