26 July 2018

Huawei introduces the HUAWEI nova 3i

· Singapore one of the first in the world to launch the HUAWEI nova 3i

· Featuring the all-new Kirin 710 chip, the nova 3i is priced at S$398

· World’s first smartphone to feature front-facing dual cameras with artificial intelligence (AI) support

The Huawei Singapore Consumer Business Group has been amongst the first in the world to unveil the midrange HUAWEI nova 3i smartphone, currently the only midrange device that offers front-facing dual cameras with AI support.

“We want to empower our customers with access to high-end technologies and create value for the budget-conscious,” said Cheng Jiangfei, MD, Huawei Singapore Consumer Business Group.

“By integrating the finest of modern design and AI capabilities, the HUAWEI nova 3i boasts a range of new exciting features that pushes the boundaries of innovation. We believe that such fundamentals of smartphone technology should be made accessible for everyone to enjoy. With the HUAWEI nova 3i, our customers can enjoy exceptional quality and premium functionalities at a fraction of the price.”

Key features of the HUAWEI nova 3i include:

· A special textured film underneath the glass back that produces a unique gradient appearance on the rear;

· Four AI cameras, 24 MP and 2 MP in front, 16 MP and 2 MP at the back;

· A new-generation FullView display. Measuring 6.3" and supporting FHD+ resolution (2,340x1,080) the 19.5:9 display covers 85% of the colour gamut;

· In addition to the latest EMUI 8.2 operating system, it features Huawei’s first quad-core Kirin 710 chip, specifically designed for the nova series.

The HUAWEI nova 3i is the world’s first smartphone to feature a 24 MP primary sensor and a 2 MP sensor powered by AI photography. Powered by AI, the HUAWEI nova 3i can recognise over 200 scenarios across eight categories including blue sky, plant and beach. The AI function can optimise photos by scene to create true-to-life results.

The 24 MP primary sensor is designed to capture details with its f/2.0 wide aperture lens, while the 2 MP secondary sensor captures depth data with dedicated depth detection hardware. The dual cameras can produce excellent bokeh and minimise the time and effort required for editing photos.

The rear-facing camera combines a 16 MP primary sensor and a 2 MP secondary sensor. The former captures vivid images and videos, while the latter records depth data to create a bokeh effect, resulting in more natural-looking images. When taking a photo, the handset also assists the user with intelligent composition.

With AI and machine learning, the HUAWEI nova 3i also supports 3D Qmoji, a social media-friendly feature that digitally transposes the face of a user onto a digital avatar.

The HUAWEI nova 3i uses the newest generation 6.3" FHD+ (2,340x1,080) 19.5:9 FullView display. These specifications enable the display to push out bigger and sharper images. Another upgrade is on colour reproduction: the new device covers 85% of the colour gamut, up 10% from the previous generation.

The front of the HUAWEI nova 3i features a symmetric design—the earpiece speaker is nestled between two sensors. Behind the notched front view is a glass back, secured to a sturdy aluminum-magnesium alloy mid-frame. The glass transitions seamlessly to the mid-frame, enabling a slim form factor and exceptional feel. The Iris Purple gradient colour appears on the textured film underneath the curved glass. Purple and blue blend harmoniously with the neon-like contrasts, melding into colours for the future.
Source: Huawei. The  Purple Iris version of the HUAWEI nova 3i.
Source: Huawei. The
Purple Iris version of the
HUAWEI nova 3i.

Huawei ensures a high-quality AI user experience with the Kirin 710 system-on-a-chip (SoC), which delivers outstanding and balanced performance. Huawei has also cultivated a complete ecosystem on the EMUI operating system. EMUI features AI-related services that enable an AI-enhanced lifestyle, including AI shopping. The HUAWEI nova 3i also supports an AI gaming mode that pushes the performance of the SoC to the maximum while blocking non-critical notifications and calls that could hamper the gaming experience.

In addition to the Kirin 710 SoC and 4 GB RAM, the HUAWEI nova 3i also uses GPU Turbo to optimise its graphics processing capability. GPU Turbo is graphics processing accelerator technology that re-architects how graphics are processed on a system level; it greatly improves software-hardware integration, pushing past the traditional bottlenecks that held the CPU and GPU back. GPU Turbo enables devices to run graphics-intensive games as it boosts both performance and efficiency*.


The HUAWEI nova 3i will be available in both Iris Purple and Black at a recommended retail price of S$398. It will be making its public debut on 28 July 2018 at Waterway Point Shopping Mall, East Wing Atrium, Basement 2.

From 11 am to 9 pm, customers will receive a Casio G-SHOCK Analog-Digital Watch (worth S$199) with every purchase of the nova 3i, while stocks last. As part of the debut on 28 July, visitors will also be treated to a day of entertainment with celebrity appearances by local sweethearts Joanna Dong and Boon Hui Lu.

The HUAWEI nova 3i will also be available from 28 July 2018 at all Huawei Concept Stores, local telecommunication operators, selected consumer electronic stores, authorised mobile retailers and selected online marketplaces.

Customers are entitled to a two-year warranty with any Huawei smartphone.

Hashtags: #DareToNova, #NovaStar, #OOOO

*GPU Turbo will support PUBG MOBILE, Mobile Legends and more games that will be available on a later date.