20 September 2018

Japanese fashion retail concepts arrive in Singapore

Source: WMH Group. Shinsuke Kafuku.
Source: WMH Group. Kafuku.
World Mode Holdings Group (WMH Group) is looking to elevate the fashion retail industry in Singapore with the launch of its first overseas office, iDA Singapore (iDA’SG).

WMH Group is a Japanese fashion retail consultancy with a proven record of enhancing their clients’ brand presence. The company is the leading player in recruiting sales professionals for beauty and fashion in Japan. The Singapore subsidiary will provide professional support and consultation services aimed at enhancing the skills of retail staff. 

“We have the largest market share in successful retail job placements in Japan, having successfully placed 100,000 retail staff to our extensive list of clients, numbering around 1,000 mostly in the fashion and luxury industry. Hiring and training services for retail professionals remains our biggest business in World Mode Holdings. We want to bring our expertise in Japan to Singapore and introduce the concept of Working Dream. The concept represents the support that we can provide to turn retail professionals’ dream of succeeding in a retail career into a reality,” said Shinsuke Kafuku, CEO of WMH Group.

The WMH Group has developed customised integrated solutions and methodology covering recruitment, placement, marketing, store operations management, marketing and advertisement to retail technology. The branch in Singapore will focus on training and recruitment with services extending to learning and development programme development, career guidance, training and coaching for retail professionals, service assessments, consultancy services in retail store operations and providing emerging technology for retailers.

“Taking on the mission of WMH’s iDA and iDA Pro, our vision at iDA’SG is to continue to provide world-class services through strategic recruiting and training of retail professionals while promoting and elevating the retail industry. We hope to build a community of about 600 qualified retail professionals whom we can provide career guidance and upskilling services to by end of 2019. 

"We also target to successfully place 60 qualified retail professionals in the local retail industry by the end of next year. We always have a triple win aim – firstly, to upskill and develop retail professionals especially with the practice of omotenashi* (お持て成し or おもてなし) which will result in quality customer service; secondly, to help our retail clients acquire and benefit from elevated businesses and branding; and finally, to provide an enhance customer journey at the retail stores which will result in repeat visits," said Izumi Matsumoto, MD, iDA’SG.

Retailers will benefit from customised customer insight and methodology that can enhance service standards and maximise store-level resources. The company intends to launch proprietary in-store technology, tracking shopper habits and movements which provide real-time data it can use to provide better solutions for its clients.

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Businesses, job seekers and retail professionals can contact cindy-chai (at) wmh.co.jp

*Omotenashi is the Japanese concept of offering the best service possible to a customer. WMH explains that it is a traditional code of conduct outlining the ideal guest-host relationship, hospitality and reception. It is infused with principles such as the anticipation of the needs of others, flexibility and adaptability to the situation and approaching relationships with modesty and respect.