The keto diet has become popular as it reduces weight and body-fat percentages more rapidly than other diets for obese and overweight consumers, says Technavio.
The diet recommends adhering to an extremely low-carbohydrate, high-fat for regime in order to kickstarr a metabolic state known as ketosis, which makes the body more efficient at burning fat.
The research firm predicts that the keto diet market will register a CAGR of close to 5% by 2023. One of the key drivers for the market is the availability of keto diet products across online channels, specialty stores, supermarkets and hypermarkets.
However, a keto diet can have various side effects. The effects could have a negative impact on market growth, Technavio said.
The research has been mixed. A 2017 review noted that keto diets for type 2 diabetics are associated with a
better control in glucose homeostasis and a reduction in antidiabetic
medications but also warned that improvements seem to be short-term.
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