- First sale event since Lazada’s brand refresh offers 10 million deals
- First region-wide livestreamed gameshow furthers Lazada’s shoppertainment strategy
- New features on LazGames include launch of leaderboard and brand customisation tools
Lazada will hold its first ever mid-year sale event, the Lazada Mid-Year Festival, on 12 July across six markets in Southeast Asia (SEA).
From 0000 to 2359, consumers will get access to product deals ranging from branded items to new arrivals and unique finds.
The one-day mega sale offers 10 million deals your heart desires, a nod to Lazada’s brand refresh unveiled in June. The Mid-Year Festival is the e-commerce leader’s first sale event that brings to life its new brand idea Go Where Your Heart Beats.
The addition of a new mega sale day to Lazada’s shopping event calendar this year is designed to bring customers and sellers more opportunities to ignite new possibilities. To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping with participating sellers as well as millions of Lazada vouchers to be given away throughout the day.
“More than just a shopping platform, Lazada strives to be an everyday lifestyle destination for consumers in Southeast Asia. Introducing our new Mid-Year Festival during a traditionally quieter shopping season presents more chances in a year for us to bring excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Jing Yin, President of Lazada Group.
As part of Lazada’s new Mid-Year Festival, the company is furthering its shoppertainment strategy with its first region-wide livestreamed gameshow across six countries. GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves an entertaining local personality playing host and giving away clues for viewers to guess the price of products.
A total of 672 GUESS IT episodes across the region will feature over 4,000 items from a variety of sellers, with a focus on newly-launched and special edition products. The livestreamed gameshow alone has resulted in 68,000 new livestreaming account followers in the Philippines, 10 times the number of viewers per average livestream session in Thailand, and double the number per average livestream session in Singapore to date.
“Our professionally-generated GUESS IT content offers a new way to feature brands and sellers, while increasing in-app consumer dwell time and purchase,” said Mary Zhou, CMO of Lazada Group.
Lazada’s LazGames also features strongly in the Mid-Year Festival with the introduction of new features including a leaderboard function to track. As part of the Mid-Year Festival, Lazada has also made it possible for the first time for brands to customise LazGames with their own logo and products.
- First region-wide livestreamed gameshow furthers Lazada’s shoppertainment strategy
- New features on LazGames include launch of leaderboard and brand customisation tools
Lazada will hold its first ever mid-year sale event, the Lazada Mid-Year Festival, on 12 July across six markets in Southeast Asia (SEA).
From 0000 to 2359, consumers will get access to product deals ranging from branded items to new arrivals and unique finds.
The one-day mega sale offers 10 million deals your heart desires, a nod to Lazada’s brand refresh unveiled in June. The Mid-Year Festival is the e-commerce leader’s first sale event that brings to life its new brand idea Go Where Your Heart Beats.
The addition of a new mega sale day to Lazada’s shopping event calendar this year is designed to bring customers and sellers more opportunities to ignite new possibilities. To encourage more shoppers to follow their hearts, Lazada is offering attractive benefits such as free shipping with participating sellers as well as millions of Lazada vouchers to be given away throughout the day.
“More than just a shopping platform, Lazada strives to be an everyday lifestyle destination for consumers in Southeast Asia. Introducing our new Mid-Year Festival during a traditionally quieter shopping season presents more chances in a year for us to bring excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Jing Yin, President of Lazada Group.
As part of Lazada’s new Mid-Year Festival, the company is furthering its shoppertainment strategy with its first region-wide livestreamed gameshow across six countries. GUESS IT is a 30-minute in-app show that combines a gameshow concept with professionally-generated livestreamed content. It involves an entertaining local personality playing host and giving away clues for viewers to guess the price of products.
A total of 672 GUESS IT episodes across the region will feature over 4,000 items from a variety of sellers, with a focus on newly-launched and special edition products. The livestreamed gameshow alone has resulted in 68,000 new livestreaming account followers in the Philippines, 10 times the number of viewers per average livestream session in Thailand, and double the number per average livestream session in Singapore to date.
“Our professionally-generated GUESS IT content offers a new way to feature brands and sellers, while increasing in-app consumer dwell time and purchase,” said Mary Zhou, CMO of Lazada Group.
Lazada’s LazGames also features strongly in the Mid-Year Festival with the introduction of new features including a leaderboard function to track. As part of the Mid-Year Festival, Lazada has also made it possible for the first time for brands to customise LazGames with their own logo and products.
