Transamerica Life Bermuda, World Wide Fund for Nature champion forest conservation at Christmastime

Source: TLB/WWF. A booth for the Rewrap Project.

Transamerica Life Bermuda (TLB), a high net worth life insurance provider, has partnered with the World Wide Fund for Nature (WWF) in Singapore for the Rewrap Project. 

The campaign, running to 24 December 2019, aims to increase top-of-mind awareness about the threats of deforestation and forest conservation efforts. All funds raised will go to support WWF's
conservation projects.

In Singapore alone, about 1 million tonnes of paper waste were generated in 2018 - equivalent to 17 million trees, 32,000 kg of atmospheric pollution, and thousands of animal lives that could have been saved. As part of the Rewrap Project, WWF will have booths set up in shopping malls and commercial buildings across Singapore with nature ambassadors to engage and educate the community on this critical issue.

TLB and WWF are also encouraging the public to champion the spirit of giving back to nature as they go about preparing for their Christmas celebrations. With a donation from S$5 for two items, volunteers from TLB and WWF will "rewrap" shoppers' gifts with used newspapers or FSC-certified papers and seal them with WWF stickers as a token of appreciation for their support.

"At TLB, we believe it is important to do our part to preserve and protect the environment for the next generation. The threat to our planet that deforestation poses are significant and working to end deforestation is our best chance to protect wildlife and to solve the climate change emergency that we are facing today," said Nicholas Kourteff, CEO of TLB's Singapore branch office.

"Our commitment to promoting sustainability is one of the key pillars of our CSR philosophy and we are delighted to partner with WWF, who shares our passion and dedication to environmental conservation and education. TLB is proud to sponsor WWF's Rewrap Campaign and we encourage everyone to play a part in reducing paper waste and support a more sustainable holiday season this year."

"Across Southeast Asia, forests are being cleared to make way for the expansion of palm oil, pulp and paper production. WWF works closely with communities, businesses and governments to halt deforestation, mitigate forest fires and restore degraded forests. Our choices between conventional and sustainable paper sources have a direct impact on our forests, wildlife habitats and ultimately, the quality of our air. We are thankful that TLB is supporting this journey towards a sustainable future," says Kim Stengert, Chief, Strategic Communication and External Relations, WWF Singapore.

Details:

Get Rewrap Project locations