L'Oréal unveils iNOA Red Nebula line of hair colour

Source: L'Oréal Professionnel. The Chic
Crimson Collection 2024 features iNOA
Red Nebula.

L'Oréal Professionnel has unveiled the next generation of reds in hair colour with iNOA Red Nebula, a line of hair colour that celebrates the connection between the colour red and the unique characteristics of women. According to L'Oréal, red embodies strength, passion, power, courage, confidence, love, energy, and allure.

This breakthrough shade collection offers up to 100% grey coverage and a visible improvement in hair quality, making it 48% shinier. At its core lies the company's patented Oil Delivery System (ODS) technology, which has a 60% oil-based vegan formula. INOA Red Nebula also ensures optimal scalp comfort, eliminating unpleasant odors associated with conventional processes. iNOA is also tested water permeable or wudhu-friendly, making it suitable for Muslim customers.

L'Oréal Professionnel's iNOA [iD] integrates augmented reality and colour analysis. It encompasses a five-step process, factoring in grey hair percentage, coverage type, regrowth, length shade, and hair reflect - additional colours that appear in the hair in natural light. The virtual try-on feature allows clients to visualise the two new Red Nebula shades, 4.26 and 5.26.

Details

The new iNOA Red Nebula is available at L'Oréal Professionnel hair salons throughout Malaysia and Singapore. 

Explore

Locate your nearest L'Oréal Professionnel salon at https://hair-salon-en.lorealprofessionnel.com. 

Download the iNOA [iD] app at https://www.lorealprofessionnel.com/inoa

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