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| Source: Mashreq Bank. |
UAE-based Mashreq bank has launched the Mashreq Etisalat Visa Signature Credit Card – the UAE’s first “Me-Life” credit card - in partnership with telecommunication operator Etisalat.
The new card promises that monthly expenditure on Etisalat services such as talk time, data, broadband and direct-to-home subscriptions can be offset through a 5% rewards rebate on all card purchases. Every time customers spend on their card, they effectively knock 5% off their next Etisalat services bill.
The accumulated rewards can be instantly and seamlessly redeemed across the full suite of Etisalat products and services including fixed line and mobile post-paid bill payment, e-life subscriptions, data packages and Wasel prepaid mobile recharges.
Nimish Dwivedi, Head of Payments at Mashreq said, “We live in an age of convergence. To align with the evolving expectations of our customers, the new Mashreq Etisalat Visa Credit Card offers not just the highest talk time per dirham of spend, but a one-stop solution that gives the customer more surf-time, stream-time, game-time, movie-time, leisure time… more 'me-time'. So, whether you are a Etisalat prepaid customer, postpaid subscriber or just someone who loves live-streaming on his smart device, the card has universal appeal, because you can spend as little as AED3,000 per month on everyday purchases and get value in terms of free talk-time and data worth AED150. By offering the fastest route to earning rewards with the most flexible and convenient redemption options, Mashreq and Etisalat have thus defined loyalty propositions forever.”
Khaled Elkhouly, Chief Marketing Officer at Etisalat, said, “The Etisalat Rewards programme is an innovative, generous and an effective way for us to reward our customers and say thank you for their patronage. As the country’s first telecom loyalty program, Etisalat Rewards has come a long way in becoming one of the largest and most rewarding propositions in the region. It is our partnerships with leading brands such as Mashreq Bank that have helped us up the level of our offerings for the Etisalat Rewards member.”
Marcello Baricordi, Visa's General Manager for the UAE & Global Accounts Lead MENA, said: “Visa’s premium cards are designed to offer affluent cardholders great rewards and travel benefits, including complimentary access to around 500 airport lounges worldwide, and the peace of mind of our dedicated Visa Signature Concierge service. We are delighted that Mashreq Bank’s affluent clients will now be able to enjoy a safe, secure and seamless purchasing experience that all Visa products, including Visa Signature, offer.”
The accumulated rewards can be instantly and seamlessly redeemed across the full suite of Etisalat products and services including fixed line and mobile post-paid bill payment, e-life subscriptions, data packages and Wasel prepaid mobile recharges.
Nimish Dwivedi, Head of Payments at Mashreq said, “We live in an age of convergence. To align with the evolving expectations of our customers, the new Mashreq Etisalat Visa Credit Card offers not just the highest talk time per dirham of spend, but a one-stop solution that gives the customer more surf-time, stream-time, game-time, movie-time, leisure time… more 'me-time'. So, whether you are a Etisalat prepaid customer, postpaid subscriber or just someone who loves live-streaming on his smart device, the card has universal appeal, because you can spend as little as AED3,000 per month on everyday purchases and get value in terms of free talk-time and data worth AED150. By offering the fastest route to earning rewards with the most flexible and convenient redemption options, Mashreq and Etisalat have thus defined loyalty propositions forever.”
Khaled Elkhouly, Chief Marketing Officer at Etisalat, said, “The Etisalat Rewards programme is an innovative, generous and an effective way for us to reward our customers and say thank you for their patronage. As the country’s first telecom loyalty program, Etisalat Rewards has come a long way in becoming one of the largest and most rewarding propositions in the region. It is our partnerships with leading brands such as Mashreq Bank that have helped us up the level of our offerings for the Etisalat Rewards member.”
Marcello Baricordi, Visa's General Manager for the UAE & Global Accounts Lead MENA, said: “Visa’s premium cards are designed to offer affluent cardholders great rewards and travel benefits, including complimentary access to around 500 airport lounges worldwide, and the peace of mind of our dedicated Visa Signature Concierge service. We are delighted that Mashreq Bank’s affluent clients will now be able to enjoy a safe, secure and seamless purchasing experience that all Visa products, including Visa Signature, offer.”
