Thailand is very much into digital communications

Source: YouGov Brandindex. The Brandindex rankings for brands in Thailand for 2016.

The YouGov Brandindex rankings for 2016 reveal a liking for digital brands in Thailand. Facebook, Line and 7-Eleven are in the top three, with YouTube and Google in the top 10. Other tech brands include Apple iPhone and e-commerce marketplace Lazada.

Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016.

Other highlights included:

+Automotive brands were all Japanese brands, namely Toyota, Honda (cars) and Mazda.

+Internet brands Facebook, Line and YouTube were the winners for the year.

+The mobile space had Apple and the Apple iPhone as the top two brands. Samsung ranked third while the Samsung Galaxy came in 5th.

+In the area of personal care, Nivea, Vaseline and Colgate won out.

+The retail list saw 7-Eleven, Tesco Lotus and Big C in the top three.

*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.