Mastercard has introduced Apple Pay in Taiwan. Mastercard is working with major card issuing institutions, including CTBC Bank, Cathy United Bank, E.SUN Bank, Standard Chartered, Taipei Fubon Bank, Taishin Bank and Union Bank of Taiwan
to enable their customers using Mastercard credit cards with Apple
Pay, which transforms mobile payments with an easy, secure and private
way to pay that’s fast and convenient.
“According to our latest
research, 61% of consumers in Taiwan are aware of near field
communications (NFC) technology and contactless payments, with more than
80% of consumers willing to try or continue using contactless payments*,”
said Eva Chen, Head of Mastercard Taiwan. “Mastercard is committed to
enabling a seamless, faster and safer payment experience for consumers
and with Apple Pay, Mastercard cardholders will experience an easy,
convenient and secure way to pay in stores, on the go from apps and on
the web.”
Security and privacy are at the core of Apple Pay.
When using a credit or debit card with Apple Pay, the actual card
numbers are not stored on the device, or on Apple servers. A unique "in
between" device account number is assigned, encrypted and securely
stored in a secure part of the device. Each transaction is further
authorised with a one-time unique dynamic security code.
Apple
Pay is easy to set up and users will continue to receive all of the
rewards and beneļ¬ts offered by credit cards. In stores, Apple Pay works
with iPhone SE, iPhone 6 and later, and Apple Watch.
Online
shopping in apps and on websites accepting Apple Pay is as simple as the
touch of a finger with Touch ID, so there is no need to manually fill
out forms or repeatedly typing in shipping and billing information. When
paying for goods and services on the go in apps or Safari, Apple Pay
works with iPhone 6 and later, iPhone SE, iPad Pro, iPad (5th
generation), iPad Air 2, and iPad mini 3 and later. Users can also use
Apple Pay in Safari on any Mac introduced in or after 2012 running macOS
Sierra and confirm the payment with iPhone 6 or later or Apple Watch,
or with Touch ID on the new MacBook Pro.
Interested?
From
now through 30 June 2017, when people pay with Apple Pay using a
Mastercard credit card at restaurants and supermarkets in Pacific Sogo
Department Stores, Far Eastern Department Stores and Breeze Center, they
will get an immediate NT$30 rebate for a NT$150 purchase. The promotion
is available once a day per credit card, per person, and is limited to
the first 20,000 shoppers per day.
*MIC, Consumer Behaviors Analysis of Mobile Payment
