4 September 2017

AppeDine launches beta F&B and lifestyle e-commerce marketplace in Singapore

Source: AppeDine. Screenshot of the AppeDine app for consumers.

AppeDine has announced the public beta release of a food and beverage (F&B) and lifestyle e-commerce marketplace in Singapore, supporting online transactions customised for F&B and lifestyle service providers, chefs and consumers. 

Aggregating F&B outlets, pop-up events and special promotions on one platform, AppeDine lets F&B and lifestyle service providers monetise their culinary services and venue spaces online, without incurring any capital outlay. Chefs who sign up for the app are automatically notified of requests by service providers or consumers in real time, and given a fair opportunity to bid for each on-demand job opportunity.

F&B and lifestyle service providers can manage online listings, transactional sales, bookings and loyalty programmes on their own. They can easily showcase their menus, sell tickets online, track ticket sales and redemption real time, through the AppeDine Partner mobile app or web site.

With the support of the AppeDine platform, F&B and lifestyle service providers are equipped to be more agile in their offerings. For example, a café located in the central business district with a good lunch crowd but few walk-ins in the afternoon and evenings, can list the space for venue rental with a curated price plan and offer it as an off-site business meeting venue during off-peak hours, or transform into a lifestyle service provider at night, hosting pop up events through tickets sold on AppeDine.

The AppeDine platform takes into consideration the long working hours and the need for liquidity in the F&B and lifestyle business. Service providers will appreciate the instant online payment for each transaction and no capital outlay. Transactional sales tracking online reduces the time spent on administrative paperwork.

“AppeDine is the go-to digital business manager for F&B and lifestyle service providers,” said Clara Lim, founder and CEO of AppeDine. “With AppeDine Partner App, it is where pertinent elements like the e-commerce payment gateway, integration with social media marketing, and a ticketing system with real-time sales tracking, converge into a single, comprehensive platform to serve the community of consumers, chefs and service providers. There are no sign up fees or subscription fees required by partners when they list content online on the AppeDine platform – it is free. Partners can leverage on AppeDine and list as much content as they desire.”

Through AppeDine, diners can book popup events online instantly, secure unique venues for group events with online deposit payment, and enjoy ancillary benefits such as loyalty rewards and competitive pricing on F&B vouchers.

Diners looking to host private dining parties can either hire an established private chef from the Book-a-Chef feature, or take it up a notch by customising a unique menu according to their budget in the Chef-on-Demand feature.

“AppeDine is the one-stop digital marketplace for customers. With multiple channels of F&B and lifestyle services available at AppeDine app for consumers, we are confident that consumers from all walks of life can discover options within their budget to fit their needs whilst satisfying their cravings for any occasion,” said Lim.

Interested?

Download the AppeDine Partner app for F&B and lifestyle service providers or the AppeDine app for consumers from the Apple App Store or Android Google Play Store, or visit the website