|Source: WAKE UP CALL website. W Hotels is organising a music festival with a difference at three locations in 2018, followed by a Dubai destination in 2019.|
W Hotels is rolling out WAKE UP CALL, the brand's signature music festival series that will make stops at three W Hotels, at the W Bali in addition to hotels in the US and Europe.
Combining the brand's passion for music with its signature Whatever/Whenever philosophy, WAKE UP CALL takes the festival experience onto hotel grounds. Available exclusively for members of Marriott International's Starwood Preferred Guest (SPG) and Marriott Rewards loyalty programmes, the deal is to register, check in and then check out performances throughout the hotel.
“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We've brought the Whatever/Whenever mentality to recording artists and guests for years – through concepts like our W Sound Suite recording studios and countless performances in W Living Rooms – all to bring people closer to the music they love. Now we are taking our groundbreaking WAKE UP CALL music festival around the world, disrupting the festival scene in ways that only a W hotel stay can.”
With a mix of big name artists as well as new/next talent, WAKE UP CALL will include performances by Angus & Julia Stone, Sam Feldt and Nightmares On Wax (DJ set) at W Bali. Festival goers can expect everything from workout sessions with top fitness masters to exclusive dishes and drinks created by W chefs and mixologists. SPG and Marriott Rewards members can bid for even more exclusive WAKE UP CALL Moments, including 60-minute DJ masterclasses, in-suite afterparties with featured artists, and off-site adventures curated by festival talent.
W Hotels is bringing this upgraded and elevated festival experience exclusively to members of SPG and Marriott Rewards. The Asian leg of the festival runs from October 4 to 6 at the W Bali.
Elite membership is not a requirement—anyone can join online. Existing members of SPG and Marriott Rewards can log in with their account information to get festival access; non-members can sign up through SPG.
Those who are unable to attend in person can tune in to SPG's YouTube channel to catch live performances from every location, exclusive artist interviews, and more.