- Local news, tutorials and parodies topped the chart
- Growing diversity of music genres gaining popularity
YouTube Hong Kong Rewind 2019 reveals this year’s top trending videos, including Top 10 Trending Videos, Top 10 Trending Local Music Videos, Top 10 Trending International Music Videos, and Top 10 Emerging Channels.
Music has always been Hong Kong users’ favourite content, from music videos, live performances, remixes, and even cover songs. Hongkongers also use YouTube to discover, stay informed with what’s happening in the city, and to learn. Over 60% of local users said they have watched original videos on YouTube.
While many tune in to YouTube to watch livestreams and news on mobile, local creators are also inspired by current affairs in the city. This year, Jason’s video 防暴要求我落車?係咪想打我或屈我襲警? which was about his encounter with Hong Kong riot police in Causeway Bay topped the charts as the most viewed original video in Hong Kong.
Other videos discussing the city’s trending topics such as memehk’s video about the Andy Hui and Jacqueline Wong scandal 許志安和黃心穎偷食的教訓〈蕭若元：八卦蕭析〉2019-04-16 and FHProductionHK’s video about the behaviour of Chinese aunties 大媽的道理 made it to this year’s list as well.
Hong Kong people also like learning from YouTube. Coffee Lam’s workout tutorials have made it on the chart for two consecutive years, with her 30-minute fitness video 30分鐘全身消脂增肌運動 (一個月內見效) ranking fourth in 2019.
Local artists have also started uploading lifestyle vlogs and parody videos on YouTube to better connect with their fans. Hins Cheung, for example, saw 張敬軒有咩問題？惡搞容祖兒 Pretty Crazy MV parodying Joey Yung’s music video take the second spot on the Top 10 Trending Videos this year.
Topping this year’s Top 10 Trending Local Music Videos is the orchestral music video of Glory to Hong Kong (《願榮光歸香港》管弦樂團及合唱團版) by Black Blorchestra. Other non-mainstream music videos that have made it onto the chart are JB’s 潮共, LMF’s W.T.F.H.K. and NEI FEI WO’s 和你飛.
Meanwhile, the TV series theme song Can You Hear by Kayee Tam took second spot, followed by other Cantopop including Leo Ku and Nancy Wu’s 亂世情侶, and Sammi Cheung’s 我們都是這樣長大.
Hongkongers are also big fans of international music, especially creative works by Asian artists. Of the Top Trending International Music Videos, seven were created by Asian artists and singer-songwriters, including Jay Chou’s 說好不哭 featuring special guest Ashin from Mayday, which attracted 10 million views globally in just two days; followed by K-pop group BTS’ Boy With Luv and Eric Chou’s 怎麼了.
YouTube Hong Kong's 2019 Top 10 Emerging Channels include: 啤梨頻道BarryMa TV in top spot with videos discussing current affairs and the city’s hot topics, followed by 佩男 Puinam, focused on travel vlogs, then 志森與志豪 which features social satire. YouTube also identified interest in motor-themed channels such as XRX, 魚波 Yu Ball and HKMonkeyRider.
The company launched YouTube Premium paid membership services in December. This enables Hong Kong users to watch videos without ads, with additional features including background play, smart downloads and offline play. Monthly fees start from HK$68, with YouTube Music paid membership included.
YouTube Music, a smart music streaming service, now helps music lovers tap into the music content available on YouTube. YouTube Music is available in 78 countries and regions, including Hong Kong. Music fans can also download the new YouTube Music app (Android and iOS) to enjoy personalised smart music on mobile. In addition to the free, ads-supported version, users can choose paid membership for advanced features like background play, smart search, and download for offline play. The monthly subscription costs HK$58.
More than 1 billion music fans visit YouTube each month.
Hashtags: #YouTube香港回顧, #YouTubeRewind
